NEWS RELEASE | 2025 SUMMER LAS VEGAS MARKET
The Specialty Sleep Association (SSA) showroom is always a vibrant offering of sleep industry products. Visitors will see and get to get into the real deals of mattresses, frames, bases, top-of-bed, massage chairs, and sleep and marketing technologies . “This market we have a room full of products you will want to see – 3 brand new companies, the 7 new companies who first showed at the January market plus another 15 veteran exhibitors. You know our showroom is where everybody goes to see what is the newest and most exciting sleep industry stuff at Market – this July is no exception,” says SSA Director Tambra Jones. “Make sure you make enough time walk through C1565 to see for yourself.”
Don’t Miss These Company Debuts
Jensen Beds, with distribution in over 30 countries, is bringing their Scandinavian design principles to the Las Vegas Market for the first time. With a history dating back to 1947, Jensen Beds is one of the world’s leading bed manufacturers. Jensen’s Original Zone System features a unique construction unlike any beds previously available in North America. Jensen mattresses are reversible with customizable firmness, supported by a genuine box spring construction and a 25-year warranty. Also unique to Jensen’s sleep systems, the top mattress provides a light and airy comfort layer that is reversible and interchangeable for hygienic benefits. In addition, Jensen is known for its market-leading commitment to sustainability, from eco-friendly materials to responsible production, ensuring a safe, non-toxic sleep experience.
All Jensen bed models can be complemented with a choice of headboards, upholstered in matching or contrasting fabrics and patterns. Select models can also be ordered with the Active ll Adjustable Base. Jensen Adjustable Beds are supported by a genuine box spring construction and a 25-year warranty. Fully upholstered Headboards are available in a variety of styles and fabrics.
PranaSleep is a family-owned company committed to crafting high-performance, handmade mattresses using natural materials like Talalay latex, certified organic wool, and our signature PranaCOOL™ performance fabrics. PranaSleep will be showcasing a curated trio of options, with each mattress representing the heart of their three PranaSleep collections: Dharma, Asha, and Karma. These mattresses are focused look at the PranaSleep difference: sustainable construction, luxurious comfort, and unmatched craftsmanship.
PranaSleep will be offering consignment and inventory support options to simplify retailer onboarding and protection of cash flow. Also ask about their high margin, large AUSP and low returns track record. They are promising a premium mattress line that delivers health, sustainability, craftsmanship and transformative sleep – find out more in July.
Supreme Home Design will be presenting a curated collection of high-quality home essentials including infused pillows, mattress protectors, and other thoughtfully designed sleep, home, and comfort products. Combining innovative technology with natural wellness their home solutions feature advanced materials designed to enhance performance, while integrated aromatherapy and therapeutic properties to add meaningful value for customers. They will offer exceptional service, competitive pricing, fast turnaround and flexible order options to help their retail partners grow.
23 More Companies on Display in the Room Including:
Naturepedic is doing something no other brand is doing right now: pairing certified organic credibility with category breadth, modern design and luxury merchandising appeal. Whether you’re expanding your sustainability offering, exploring new ways to engage wellness-minded consumers or just on the search for quality craftsmanship, this is your one-stop-shop for clean and luxurious sleep across all ages and price points.
This Market is your exclusive first look at Naturepedic’s entry into the adult bedroom furniture category with two new collections: Duna Verde and Adelano. Crafted from FSC® certified white oak, these collections each include a platform bed, 6-drawer dresser and nightstand – blending sustainable craftsmanship with high-end design.
Also new for July:
- Organic Kapok Duvet Insert/Comforter: Lightweight and breathable
- Organic Quilted Mattress Protectors: Beautifully made, washable and GOTS certified
- Organic Stuffed Animals: A playful and purposeful add-on for kids’ rooms and gift displays
And of course don’t miss their Kids & Baby products: Waterproof 2-in-1 Kids Mattress, Verse Organic Kids Mattress, best-selling Breathable Crib Mattress and Classic Organic Crib Mattress – all designed with certified organic materials and safety-first innovation
SONU Sleep Systems, the first mattress designed for side sleepers, allows your arms to rest where they’re meant to, with extra space that your body has always needed. The patented Comfort Channel and Support Pillow system molds to each sleeper’s desired position, greatly reducing pressures that are unavoidable with all other mattresses – allowing for better breathing and circulation, less rolling over throughout the night, and reduction of strain on joints, muscles and nerves – resulting in the best sleep of your life. Make sure to stop by their show space to find out how to attract more foot traffic to your retail stores with the SONU robust geofenced online ad system. Ask a representatives for the impressive metrics reflecting what our other retail locations are enjoying.
Williams Co. Mattress LLC, thoughtfully crafted in Colorado using old-world design techniques, and high-quality raw materials, will feature the “Top of the Line” and best sellers of all three of our luxury collections; Hybrid, Organic, and their debuting “Signature Collection” for this July market. The “Signature Collection” is a three-bed flat-top memory foam hybrid collection featuring dual-core customization, durable edge support, luxuriously covered in organic wool and wrapped in a houndstooth organic cotton cover. Find out why customers rave about the design of their products, the durability of their raw materials, and their commitment to over the top customer service
Latex Sleep is redefining what’s possible in natural and organic mattress design—offering customizable latex components, no minimum order requirements, and fast, direct-to-customer shipping. Whether you’re looking to expand your product line or launch a private label, they make it easy to build premium, sustainable sleep solutions that stand out in today’s market. Come experience not only quality, flexibility, and innovation in their mattress program, but also ask for information and demonstrations on Incline Sleep.
Custom Comfort Mattress brings 35 years of American craftsmanship to their double-sided mattresses made from premium organic materials like cotton batting, natural latex, organic cotton, wool, alpaca, and horse hair. Hand made in California, they are dedicated to luxurious and healthy sleep.
Cambridge Sleep Sciences, a UK-based pioneer in sleep research and technology, has a unique offering in the SSA showroom. They are returning to the Market for the second time after a highly successful debut in January. They will be launching the next edition of their SmartPillow as well a brand new app feature created specifically for release at this Market. Buyers will be able to experience their patented, clinically proven sound technology which helps users fall asleep faster, stay asleep longer and wake up feeling restored. Demonstrated in various products, including a brand new version of the SmartPillow product, buyers will be able to interact with the technology and discuss retail and licensing opportunities with our expert team.
They will also be showcasing their cutting-edge partnership with South Bay International.
Cloudten, family-owned and operated, is bringing something different to the bedding space—luxury-quality products without the luxury price tag. You’ll find super soft, high-performance bedding that customers love—sheet sets, mattress protectors, and pillowcases that feel amazing and look great on the shelf. Their products sell, get great reviews, keep customers coming back and they have white label capabilities to help grow your own brand! If you’re looking to add a bedding brand with serious momentum, stop by and check them out.
Beaudoin is an expert in under-bed solutions. We offer the best possible alternatives to the traditional foundation and frame for retailers eager to have affordable solutions for their customers while increasing their margins! Solid construction, simple assembly, stylish designs are all key attributes of our platforms. They have the best assortment of under-bed solutions for all retailers, and are showcasing their revamped best selling DTC platform to offer more versatility and an even better assembly experience.
Monarch Sleep Systems will keep it simple for your customer with just 2 models. They will be showing how retailers can cost effectively deliver sensational sleep with yet another breakthrough in adjustable frame design. They are launching new frames that are stronger, lighter, and can be personalized for consumers choice. The newest innovation is a single frame that can adjust to a king or queen size. You will need to see it to believe it.
HoSTTech will feature Elephant in a Box, the company redefining modern furniture with its patented foldable technology. Blending sustainability, innovation, and urban convenience, Elephant in a Box will showcase collections of foldable sofas, ottomans, and bed bases—all designed for fast, tool-free assembly, compact shipping, and long-term durability. Stop by to witness live demonstrations of a sofa setup in under 5 minutes, and check out new product launches including lighting and B2B Solutions for retailers, hotels, co-living operators, and designers
Mega Motion is bringing their top 7 selling Power Reclining Lift Chairs with options including immersive sound, air massage, 3-zone heat, full tilt zero-gravity, adjustable headrest, adjustable lumbar, and pull-out arms with cup holders and phone chargers. Stop by and see the latest and greatest in new motion chair technology. All of their chairs are considered Class II Medical devices with attractive pricing. Warehoused in Las Vegas, Mississippi, Pennsylvania and Florida – if you order on Monday goods will be received the same week. You can use them as your warehouse with MOQ of 4 chairs for free freight. Their newest immersive chair (which they say is the coolest chair ever) will be in their space and shipping in July.
Sleep & Beyond is a world-renowned brand known for its unwavering commitment to quality, sustainability, and service. Buyers will discover a curated collection of premium organic and natural bedding with lifestyle essentials including their best-selling washable wool collections and silky-soft organic cotton sheets. Every product is made with care, comfort, and sustainability in mind. This market they are introducing all-natural, non-slip yoga mats uniquely crafted with a 3-layer cotton fabric top and a GOLS-certified organic Dunlop latex base for superior natural grip. Also check out their new 100% cotton Turkish bathrobes designed for softness and everyday luxury, Eco-friendly wool dryer balls, a sustainable alternative to conventional dryer sheets and Natural bamboo sheet sets in Sage Green, Sand, and Dove Grey.
First Direct is transforming how retailers and manufacturers approach marketing—solving the chaos of disconnected tools, unclear strategies, and missed opportunities. Showcasing how to turn conversations into conversions with an intelligent, all-in-one approach, they are launching VoIP Phone Integration inside FirstDirect360, giving businesses the ability to make and receive calls from their mobile device, desktop, or desk phone—all seamlessly integrated with their messaging, automation, and customer records. Every call becomes trackable, actionable, and aligned with your marketing strategy.
They are also unveiling advancements in AI-powered voice and conversation technology, helping businesses respond instantly, follow up automatically, and guide customers from interest to action—without the overwhelm. First Direct brings clarity, connection, and control—combining strategy, automation, and insight into one streamlined experience.
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