NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
Five Signature Southerland Collections to be Featured in 3Z’s Showroom, B-1380.
PHOENIX, Ariz., January 22, 2025—3Z Brands (“3Z”), a leading vertically integrated
manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award-winning sleep products, today announced that Southerland will be featured in its showroom for the first time at the upcoming Winter Market in Las Vegas. Following 3Z’s acquisition of Southerland last month, the debut will showcase five of the brand’s premium mattress collections and a selection of adjustable bases.
Customers visiting 3Z’s showroom (B-1380) will be able to explore select models from the following Southerland collections: Scandinavian, Evolution, Pure Refresh, ThermoBalance, and American Sleep. These collections reflect Southerland’s legacy of craftsmanship and innovation, offering premium sleep solutions designed to meet the diverse needs of today’s consumers.
“We’re thrilled to debut Southerland as part of the 3Z family of brands at Las Vegas Market,” said Bryan Smith, President of Southerland. “This Market marks a significant milestone for the Southerland brand as we present our latest collections and timeless products in the 3Z showroom. Visitors will experience the exceptional quality and craftsmanship that have defined Southerland for over 120 years, now enhanced by cutting-edge designs and features made possible through the power of 3Z. Las Vegas Market provides an ideal platform to showcase our commitment to superior sleep solutions and to connect with our retail partners in meaningful ways. We’re excited to demonstrate how Southerland, powered by 3Z’s advanced capabilities, is shaping the future of sleep products and delivering unmatched value to our customers.”
Founded over 120 years ago, Southerland has long been a trusted name in the mattress industry. The brand is known for producing high-quality products that blend time-honored craftsmanship with modern innovations. It is committed to providing better sleep for all and continues to deliver top-tier support and durability across its expansive range of sleep products.
“We’re thrilled to introduce Southerland in our Vegas showroom,” said John Merwin, Chief Executive Officer of 3Z Brands. “This is an exciting opportunity to highlight Southerland’s exceptional quality and craftsmanship alongside our portfolio of renowned brands. We look forward to connecting with both current and new customers to share these collections, which exemplify the premium sleep experience and are sure to resonate with retailers and consumers alike.”
In addition to Southerland, 3Z Brands will showcase a wide selection of products from its other brands, including Helix, Brooklyn Bedding, Bear, and the newly revamped 40 Winks wholesale assortment. Helix will also debut a fresh look for some of its best-selling models. For more information on bringing any of 3Z’s brands into your retail store, please email wholesale@3zbrands.com or visit https://go.helixsleep.com/wholesale. Retailers and industry professionals attending Las Vegas Market are encouraged to visit 3Z’s showroom in Building B, Suite 1380.
