NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
North Brunswick, New Jersey-based mattress manufacturer and licensing group Bedding Industries of America will debut a reimagined Eastman House Heritage Luxe Collection at the 2025 Winter Las Vegas Market. Inspired by the original Heritage lineup, the new, three-feel collection features a higher-end, coil-on-coil construction combined with a more luxurious, “old-school” look and feel.
According to a news release, the Eastman House Heritage Luxe Collection features 14-inch mattresses in firm, medium and plush comfort levels. Each mattress is crafted with copper-infused memory foam with a support system featuring a combination of high-end, eight-inch pocketed coils alongside nano coils, providing enhanced support and minimal motion transfer. The center third of each mattress is reinforced with BIA’s patented Spinal Zone technology, which is clinically proven to reduce back pain by providing proper spinal alignment and lumbar zone quilting.
New to the collection is an updated cover in classic white, featuring a mix of higher-end fabrics. Made with 650-gram-weight linen and polyethylene fibers, the cover is ultra-breathable and offers a plush and cooling night’s rest. Retailing for $2,999 in queen size, the Heritage Luxe mattress will be on display at BIA’s Las Vegas showroom, Space B-1118, at the World Market Center, the news release said.
According to Phil Carlitz, chief operating officer of BIA, the new lineup is designed to appeal to those looking for a simple, yet high-tech sleeping surface.
“The Heritage Collection has been popular for BIA since its launch, but as consumers are gravitating more towards luxury products, we felt it was time to offer a higher-end version,” Carlitz said. “Providing our retailers with collections that have a range in price while still offering the same high-quality design is of the utmost importance to us and we hope to provide just that with the addition of Heritage Luxe.”
Read more market news at Sleep Savvy magazine.
