NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
Premium, advanced technology and price-right among key drivers for winter market introductions.
RANCHO DOMINGUEZ, Calif. (Jan. 20, 2025) – Diamond Mattress says it is targeting customer demand in key categories with its featured introductions for the upcoming Las Vegas Market that runs Jan. 26-30. The company’s multi-prong strategy includes premium mattresses with advanced technologies, expanding a sustainable line, and velocity price points of a newly remerchandised line-up.
Following a successful soft launch last July, the new Black Diamond collection will be on display in its entirety with nine models – Eurotop, hybrid and all-foam – each with three distinct comfort options. The collection is now available for purchase and flooring immediately with a suggested retail of $1,999-$2,899 queen mattress only. Impactful P.O.P. support is also available for qualifying retailers.
Black Diamond’s key feature is Diamond Ice Flex, an advanced mineral technology fused into bands applied between the comfort layers of the mattress and shown in tests to continually pull heat away from the body resulting in a temperature reduction that can last for 12+ hours.
Also in the spotlight at this winter market is the Ethos Avani Hybrid, a high-in-demand addition to the already top-selling Ethos collection, Diamond’s premium, natural latex line that has posted consistently strong sales since its 2021 launch and delivers margins of 60 to 70 percent. The new Avani hybrid is constructed with a foam-encased coil unit, micro-coils, and three inches of natural latex. Offered in two comfort options, the new Avani hybrid is also ready for retail floors immediately and carries a suggested retail price of $2,699 for queen mattress only.
Diamond’s newly remerchandised Dreamstage 2.0 is ready to floor and move with velocity price points starting at $799 for queen mattress only and topping out at $1,799. The line was designed to create opportunity for retailers to strategically merchandise their floors and appeal to a wide range of sleepers with featured benefits such as lasting temperature regulation, enhanced support for pressure relief and spinal alignment, and durability for overall value.
“Diamond’s strategy goes back four generations because it works regardless of the state of the economy. We continually listen to our retail partners and watch the market to identify key categories and strategies that will generate consumer interest, drive sales, and increase retailer margin,” said Shaun Pennington, CEO and fourth-generation company leader.
Diamond Mattress is located at B-975 at the Las Vegas Market.
