NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
The mattress collection is designed to promote deeper, more restorative sleep.
CULLMAN, Alabama—Long known as the leading manufacturer of innovative luxury top-of-bed solutions, DreamFit is entering a new category at the Winter Market in Las Vegas this week, introducing mattresses for the first time in showroom C-1544.
The Grounding Sleep System powered by DreamFit® is a three-bed collection featuring patented graphene technology. Designed to pull static tension out of the body, the mattresses help sleepers achieve deeper, more restorative rest and overnight recovery.
“Our top of bed collection has always given retailers more opportunities for attachments at higher tickets,” said Jerry Wootten, chief executive officer of DreamFit parent company, HomTex Inc. “This is yet another opportunity to have truly differentiated product on their floor to stimulate consumer sales.”
Indeed, according to Chelean Martin, president of DreamFit, the average consumer spends up to four-and-a-half hours a day in screen time on their phones, and another seven in front of a computer monitor. “Throughout this time, the body builds up a positive static charge that negatively impacts sleep cycles. The Grounding Sleep System pulls this charge away from the body to support deeper, more restorative sleep.”
Featuring cutting edge graphene technology, the Grounding Sleep System encompasses firm, medium, and soft comfort levels in tight-top firm, medium Euro top and soft Euro top models. The mattresses feature individually wrapped coils and cooling covers—starting with copper-infused memory foam and stepping up in coil counts and densities to graphite and titanium-infused memory foam constructions. Suggested retails range from $1,499 to $1,999.
“These beds are everything you would expect in mattresses at these price points with the benefit of additional health features that solve a real need for consumers and provide very healthy margins for our wholesale partners,” Martin said.
Building on the company’s extensive experience in textile innovation and top-of-bed solutions, the Grounding Sleep System mattresses are designed to work together with DreamFit Grounding Mattress Protectors and Graphene Technology Sheet sets, creating an interconnected sleep system that maximizes recovery. Together these products reduce tension and inflammation, regulate temperature and improve circulation—delivering the ultimate luxury: rest.
Adapting to today’s thicker mattresses and available in multiple sizes including split heads, the Grounding Mattress Protector regulates temperature, wicks away moisture, and helps release stress and tension for a full body reset, while the Graphene Technology Sheet Sets in ultra-soft breathable fabrics provide cooling comfort all night long.
“So much of the innovation in the industry has been concentrated in the ultra-premium mattress category,” Martin said. “Thanks to DreamFit’s extensive experience in textile innovation, we’re able to provide a very strong value proposition for consumers in the battleground price points with product that is demonstrably different and will help dealers stand out in the marketplace.”
Sold in thousands of locations nationwide, DreamFit’s products offer an ultra-comprehensive bedding program solution for the top-of-bed-product challenges inherent in today’s popular adjustable sleep systems. Founded as a contract manufacturer by Jerry Wootten in 1987, DreamFit® is a division of HomTex Inc., a leader in the global textiles industry. For more information, please visit www.dreamfit.com.
