NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
MIAMI – Magniflex, a leading Italian bedding manufacturer, is heading to the Winter Las Vegas Market with an enhanced pillow collection featuring PillowFit, a new measuring tool designed to help sales reps guide consumers in choosing their ideal pillow for proper head and neck alignment. The company is also unveiling a new pillow display fixture for retail sales environments in Space C-1532.
The PillowFit tool measures the distance from a consumer’s ear to the end of their shoulder to accurately determine optimal pillow height for individualized neck support, a key aspect in sleeping comfort. Like the markings on a ruler, the tool displays pillow height options from small (less than three inches) up to extra-large (more than seven inches high)—enabling sales representatives to provide the best recommendation for their customer.
According to Marco Magni, president of Magniflex, creating this new tool was a natural step in providing a complete sleep experience for consumers while simultaneously aiding retail sales representatives in helping customers make an informed purchase while driving additional revenue.
“Over 25 percent of body support when you rest at night comes from your pillow, and it’s important to get that right,” said Magni. “The PillowFit tool ensures that no matter the type of shoulder anatomy a consumer has, we can provide them with a pillow that fits them. Using PillowFit, our sales representatives can accurately recommend not only pillow height but pillow type, and in doing so, realize our brand goals of providing products that promote healthy and restful sleep.”
Also at Market, Magniflex is introducing a new retail display fixture. Featured prominently in the new display will be the brand’s Classico Pillow assortment, which has been enhanced to coordinate with the brand’s new Essential Mattress Collection.
In small, medium, large, and extra-large heights, the pillows feature Magniflex’s signature Memoform foam, designed to react and adapt to a sleeper’s weight, and perfectly support the head and neck. Designed with breathability in mind, viscose covers provide a silky texture while dissipating excess moisture, and each pillow is crafted with an airyform design, optimal for dispersion of moisture and heat through holes in its core. Suggested retails range from $129 to $200.
Magniflex was founded 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort, and innovation, Magniflex was the first mattress company in the world to gain certifications from OEKO-TEX®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com.
Read more market news at SleepSavvyMagazine.com.
