NEWS RELEASE | 2025 SUMMER LAS VEGAS MARKET
Following five years of steady growth in the United States, Millbrook Beds is proud to announce a major new direction and launch set to redefine luxury sleep in the American market.
The U.K.-based brand, long celebrated for its handcrafted, traditionally tufted mattresses, is introducing its SmoothTech Inner-Tufted Collection to the U.S. — a revolutionary line of 100% natural, chemical-free mattresses that combine traditional British craftsmanship with a contemporary design and feel.
Unlike conventional tufted mattresses, SmoothTech technology eliminates the need for surface tufts, resulting in a sleek, smooth sleep surface without compromising the deep support and durability Millbrook is known for. This innovative construction offers a cleaner look and enhanced comfort — a significant evolution in both design and function.
In response to strong retailer demand, Millbrook Beds is now stocking its best-selling SmoothTech models in the U.S. for immediate delivery, giving dealers the ability to meet consumer needs quickly with a truly differentiated product.
“If you’ve seen our original Windsor range over the past five years, this new collection represents a huge step forward in comfort, aesthetics, and retail impact,” says Ross Thurston, Sales and Marketing Director at Millbrook Beds USA. “This is a game-changing opportunity for retailers looking to bring something genuinely new and premium to their showroom floors.”
Millbrook Beds will showcase the new SmoothTech range in our new location at Las Vegas Market, showroom B965, where buyers and industry professionals are invited to experience the collection firsthand.
