NEWS RELEASE | 2024 SUMMER LAS VEGAS MARKET
Doraville, GA (July 24, 2024)—Serta Simmons Bedding (SSB), LLC, one of the world’s leading sleep companies, is introducing Beautyrest Black Hybrid at the upcoming Summer Las Vegas Market, building on the successful Beautyrest Black Quilted and Beauty Sleep launches of the first half of 2024.
“We are thrilled to bring Beautyrest Black Hybrid to Las Vegas Market,” said Rolf Sannes, Senior Vice President, Beautyrest Brand Marketing. “Beautyrest originally pioneered the hybrid construction for the industry, utilizing proprietary ContourFit® Design to deliver unique feels to meet consumers’ comfort preferences. With our new Beautyrest Black Hybrid launch, we are providing our retail partners an amazing new product line supported with a clear value proposition and merchandising that will complement Beautyrest Black Quilted on their floors, resonate with consumers and to drive higher ticket sales.”
Beautyrest Black Hybrid will begin shipping nationally October 15, building on the momentum of the Beautyrest Black Quilted launch earlier this year. The new collection is branded Beautyrest Black Hybrid Series One through Four, features the brand’s unique Triple-Stranded Pocketed Coil® Technology for individualized support and motion separation and introduces new technologies InfiniSculpt™ HD Memory Foam and our patent-pending Hybrid Apex Top Design.
High-density foams are paired with Beautyrest’s advanced support system to deliver the best of both worlds in terms of support and pressure relief – a combination Beautyrest introduced with its inception of hybrid construction back in 2008. Key features and benefits include:
- New InfiniSculpt™ HD Memory Foam for slow-recovery, cradling pressure relief
- Micro Diamond™ Memory Foam and Sleep Climate™ Surface for temperature management
- Additional high-density foams for durability and comfort
- Sleek, elevated performance fashion-inspired aesthetics, quilted borders and eight handles*
The collection spans 11 models, with both Tight Top and Hybrid Apex Top options to suit support and comfort preferences with suggested retail pricing starting at $1,999 (Queen Series One) up to $4,999 (Queen Series Four).
Like Beautyrest Black Quilted, each level within the Beautyrest Black Hybrid collection provides the customer with step-ups in features and benefits without losing any of the innovations of the previous series, including the following highlights:
- Beautyrest Black Hybrid Series One: Triple-Stranded Pocketed Coil® Technology combined with Beautyrest® Gel Memory Foam, Sleep Climate™ Surface and other high-density Memory Foams
- Beautyrest Black Hybrid Series Two: Addition of new InfiniSculpt™ HD Memory and Micro Diamond™ Memory Foam
- Beautyrest Black Hybrid Series Three: Adds 3X** Self Response™ Latex and 2K Nano Coils***
- Beautyrest Black Hybrid Series Four: Upgrades to 4K Nano Coils and 2X HD Memory Foam
*Select sizes – ** Versus 2022 collection – *** Select models
Beautyrest Black Hybrid joins a powerful new-product pipeline of launches executed over the first half of 2024, including the Beauty Sleep Collection, featuring Original Beautyrest® Pocketed Coil® Technology for consistent support and comfort designed with value in mind; and the Beautyrest Black Quilted collection, with four levels of quilted innerspring models, branded Beautyrest Black Series One through Four, all featuring the brand’s exclusive, unique Triple-Stranded Pocketed Coil® Technology for individualized support and motion separation.
Advertising Support Designed to Drive Sales
Winning Creative Supporting Beautyrest
Beautyrest launched its new campaign in May with the relaunch of Beautyrest Black. An homage to the iconic bowling ball ad, the new spot highlights the Unparalleled Motion Separation and Individualized Support that a Beautyrest mattress provides, delivered by its trademark Pocketed Coil® Technology and underscores that “People at their best get their Beautyrest.” The campaign well exceeded benchmarks in consumer testing and the surround-sound media campaign across video, display, social and search will continue throughout 2024.
“We are pleased at the response to our reinvigorated product line,” said Tim Oakhill, Chief Marketing Officer, SSB. “Our collections were built on a foundation of thoughtful research and insights, and they resonate with consumers. They’re supported with powerful advertising campaigns. It’s a simple, winning formula, and we look forward to Summer Las Vegas Market and continued success throughout 2024 and into 2025.”
Read more on the summer Las Vegas Market: BIA Launching Exclusive Digital Consulting Program in Las Vegas Designed to Help Dealers Increase Traffic.
