North Brunswick, New Jersey-based mattress manufacturer and licensing group Bedding Industries of America has hired former Resident Home executive Christopher S. Commins to lead West Coast sales as business development manager.
According to a news release, Commins was with Resident Home for six years, starting as their National Account Manager, pioneering the retail channel of the Nectar and DreamCloud brands and was awarded the Circle of Excellence Award in both 2021 and 2023. Most recently, he was promoted to director of sales for the Western U.S. and Canada, where he continued to work with retailers across North America and lead a team of national account and regional managers.
Prior to joining Resident Home, Commins spent four years with the AVB/BrandSource buying group, beginning as a region manager and working closely with their members and vendors to deliver profit-driving solutions that impacted all aspects of running a retail business. His background in mattresses ultimately led to the creation of the director of business development role for its mattress division. Previous mattress industry experience includes regional and national account roles with Sealy Mattress Company, Spring Air, Kingsdown and E.S. Kluft.
According to BIA CEO Jared Carlitz, Commins is tasked with further expanding BIA’s growing business on the West Coast, deepening relationships with current retailers and opening up new markets. Commins currently supervises a team of five.
“I’m thrilled to be working with a team of industry veterans as we develop new partnerships in their markets and bring a different perspective in how BIA can best support the retailer’s needs. The quality and value that is built into each BIA brand and mattress allows us to offer solutions that will resonate with their customers and deliver profitable sales across a wide range of price points,” Commins said.
“We see great opportunity in the West to expand beyond our strong base in Southern California to Washington, Oregon and Idaho,” Carlitz said. “We’ve experienced tremendous growth over the last year, really by opening one door at a time. Dealers are telling us that our brands command higher margins with higher quality than competitors’ products at similar price points, and they appreciate our ability to create solutions that help them stand out in the marketplace, while addressing both their top and bottom lines. We are very excited to have a sales professional of Chris’ caliber lead the charge.”
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