Knoxville, Tennessee-based Mlily USA is promoting Ray Bishop, former administrative director, to the role of communications director and has also hired industry veterans Chase Clark and Joella Adair.
According to a news release, Bishop will oversee all aspects of Mlily’s communication strategy, including public relations, internal communications, brand messaging, and design. He will ensure alignment across teams and foster stronger relationships with Mlily’s stakeholders.
“Ray has been an invaluable asset to our team since 2018, playing a key role in Mlily’s growth and shaping our strategic direction. His ability to think creatively and anticipate challenges for our partners has set him apart. Ray’s diverse experience and deep understanding of our business make him the perfect fit for this new role,” said CEO Kyle Robertson.
Company officials also announced that Joella Adair has been hired as retail marketing strategist, reporting to Ray Bishop in his new role. She will be responsible for driving marketing initiatives tailored specifically to Mlily’s B2B and retail clientele. Adair will collaborate closely with sales and product teams to create and implement strategies that enhance brand awareness, generate business leads and support growth within the sector.
“Joella has more than 10 years of experience leading marketing strategy, demand generation, product launch, website optimization, campaign execution, brand identity, event logistics and project management in B2B and SaaS environments, including running her own marketing consulting company. Her skillset will be a valuable addition to our communication efforts,” Bishop said.
Chase Clark joined Mlily USA in March as the Northwest sales director responsible for overseeing sales growth and rep development. Clark has both sales and operations experience with bedding and lifestyle brands in roles such as account manager, territory sales manager and retail operations manager, the news release said.
“Chase is a proven leader who will be a valuable asset to our retail partners and rep teams. His knowledge and abilities will help retailers as they navigate the current challenges within our industry. We’re excited to have him join our team as we continue to grow and focus on taking care of our retailer partners across the country,” said Derek Leishman, national sales director.
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