Arcadia, Wisconsin-based mattress retailer Ashley is expanding its lineup of mattress brands to include the new Nectar collection. In-store, Ashley will have three of Nectar’s memory foam options for shoppers to rest-test including Nectar Premier, Nectar Luxe and Nectar Ultra, all of which feature a cooling, antimicrobial cover.
Ashley will also carry three hybrid models, the Nectar Classic Hybrid, Nectar Premium Hybrid and Nectar Luxe Hybrid. Two additional models, one hybrid and one memory foam, will be available online through Ashley’s website.
“We are thrilled to expand our mattress gallery with the Nectar Collection and to become one of the first retailers to carry the models in-store,” said Chris Wanton, chief retail officer at Ashley Global Retail. “Ashley prides itself on carrying the top brands and we know that adding the Nectar Collection will provide our customers with even more choices for high-quality sleep solutions. Our commitment to offering the best in comfort and value aligns perfectly with what Nectar brings to the table.”
By introducing Nectar to its existing offerings, Ashley is one of the first retailers to feature the company’s latest collection in stores, rounding out its lineup that includes Ashley Sleep, Purple, Sealy, Stearns & Foster and Tempur-Pedic.
“This partnership is a major milestone as we bring our most advanced sleep solutions to a wider audience,” said Eric Hutchinson, Co-CEO of Nectar. “We believe Ashley’s customers will recognize the outstanding comfort and value that Nectar offers, and we’re excited to have the collection available in Ashley stores.
Read more on Ashley: Ashley Expands Tempur-Pedic Assortment with New Tempur-Adapt Collection.
