Several lines from Farmingdale, New York-based mattress and sleep accessories supplier Bedgear — including its M3 Performance Mattress, the industry’s first dual-sided modular mattress — are now available at all Jordan’s Furniture locations in Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine.
According to a press release, the launch expands the long-standing and growing partnership between Bedgear and Jordan’s Furniture, headquartered in East Taunton, Mass. In addition to the M3, Bedgear’s breathable bedding lineup — including personalized pillows, sheets, protectors and more — are available at all Jordan’s Furniture locations. New England consumers can also experience Bedgear’s proprietary sleep fitting process in-store and personalize a complete Bedgear Performance Sleep System, based on individual body type, sleep position and temperature preference.
“We’re proud to expand our partnership with Jordan’s Furniture and introduce not only the M3 Performance Mattress, but the entire Bedgear experience to the brand’s loyal customers throughout New England,” Bedgear’s founder and CEO Eugene Alletto said. ”Both Bedgear and Jordan’s Furniture understand that sleep is not passive — it’s a tool needed to optimize your health, wellness, and recovery. Personalization ensures that you get the quality sleep you need to Wake Ready every day. Jordan’s helps guests find the right fit. So do we. The M3, along with Bedgear’s breathable pillows, sheets and protectors, are designed with this philosophy in mind.”
The M3 features a support layer of interchangeable independent suspension units that allows users to choose between four firmness levels — firm, medium firm, medium plush and plush — on either side of the mattress. Made with hundreds of individually wrapped coils, each unit independently provides responsive support that caters to co-sleepers’ individual comfort preferences.
Each layer of the M3 is enhanced with breathable airflow features to promote a comfortable night’s sleep. Air-X mesh side panels and air vents in the chassis keep air circulating throughout the mattress, while Bedgear’s Ver-Tex instant-cooling cover reduces overheating.
With the M3’s modular build, users can clean, maintain and swap components as comfort preferences change, or components need to replacement rather than disposing of the entire mattress. This modularity helps extend mattress life, making the M3 a highly sustainable option by keeping waste out of landfills.
“We’re excited to welcome Bedgear to all Jordan’s Furniture stores and Jordans.com as a key part of our Sleep Lab experience,” said Keith Levine, director of merchandise for the Jordan’s Sleep Lab. “At Jordan’s, it’s all about helping people find the right mattress for their unique sleep needs, and Bedgear has quickly become a customer favorite thanks to their focus on performance and personalized comfort.”
Company officials said this expanded partnership is a reimagination of how consumers think about sleep and choose sleep products. With shared roots in sports — Bedgear with the Dallas Mavericks and Boston Celtics, Jordan’s with the Boston Red Sox, New England Revolution and Connecticut Sun — this partnership underscores both brands’ dedication to performance and helping everyone from athletes to everyday consumers achieve optimal recovery through better sleep.
“Whether it’s on the court, on the field, or in everyday life, recovery begins with personalized sleep,” Alletto added. “This partnership with Jordan’s allows us to bring that message — and Bedgear’s complete Performance Sleep System — to more people who are ready to take control of their health and wellness through better sleep and recovery.”
