NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
WOBURN, Massachusetts – Spring Air International is officially launching its reimagined iconic Four Seasons brand at the Winter Las Vegas Market, Jan. 28-Feb. 1, 2024.
Featuring top-tier materials such as Joma wool, Serene foam and Talalay latex, the Four Seasons collection encompasses five mattresses in various comfort choices. The beds integrate specialized fibers that help consumers stay cool in the spring and summer, and luxe, natural-wool fibers to keep them warm throughout the fall and winter seasons.
The Four Seasons lineup is supported by marketing materials inspired by ski resorts, complete with vintage posters. As such, cover designs showcase lodge-inspired tartan plaids, tweeds, herringbone patterns, etched leathers and snowflake-dusted covers for the cool side, complemented by a quilted leaf pattern for the warm side.
Retail prices for the Four Seasons collection range from $1,599 to $2,599 in queen size.
“These are not just double-sided beds,” said Nick Bates, president of Spring Air. “While the mattress industry prioritizes cool sleep, it doesn’t always align with people’s sleeping preferences in colder seasons. Along with our focus on cooling aspects in our product collections like Grand Hybrid, we’re also dedicated to providing our customers with year-round comfort. The new Four Seasons collection delivers on that promise.”
The top 20 manufacturer originated the concept of multi-season comfort in the 1990’s with its first generation Four Seasons product, with two-sided mattresses that featured high-quality wool on one side, and cooling fibers on the other. The mattresses are now designed for year-round temperature regulation.
The company previewed concept mattresses at the last market in order to gauge retailer reaction before finalizing product details.
The new line can be seen in Spring Air’s main showroom at A-701.
Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in nearly 50 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.
