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BSC Survey: Covid-19 Resurgence Impacts Consumer Behavior

But shoppers are returning to brick-and-mortar stores and are interested in bedding products The Covid-19 resurgence fueled by the Delta variant has consumers reverting back...

“Inside the Mind of Today’s Mattress Shopper” – With the BSC’s Susan Mathes

Better Sleep Council vice chair Susan Mathes tells us why mattress shoppers continue to favor online shopping and looks at how consumers are sleeping...

Journey of Discovery Awaits at Green Front Furniture

Revamped bedding department is a standout in a vast family-owned home furnishings complex in central Virginia Green Front Furniture serves notice to its prospective customers:...

Milestones

This month marks two profound anniversaries in my life — one rewarding, the other horrific This month marks a personal milestone for which I am...

BSC Research, Part 5: Is the Price Right?

How much are consumers willing to spend on a mattress? More than they currently are paying, research shows Consumers are spending significantly less for queen-size...

“Inside the Mind of Today’s Mattress Shopper” – BSC Research Is a Rich Trove of Information for Retailers

The Better Sleep Council’s Mary Helen Rogers tells us what the latest BSC research can teach retailers. (Spoiler: There are consumer dollars you may...

“Inside the Mind of Today’s Mattress Shopper” – Mattress Is Key to Good Sleep

Therapedic International President Gerry Borreggine tells editor at large Dave Perry that Better Sleep Council research continues to affirm the importance of good sleep...

BSC Study: Consumers More Willing to Shop, Buy in-Person in Q2

A new consumer study conducted by the Better Sleep Council reveals that consumers are showing signs of returning to some pre-pandemic attitudes and shopping...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important, a Better Sleep Council survey shows Consumer preference for purchasing mattresses...

Summertime

Not only is the livin’ easy, but it just became more entertaining with a new video series Ah, summer. My favorite season. Weird, right? But...