News release written by Shifman Mattress and published, unedited, by Sleep Savvy.
Newark, N.J. – Shifman Mattress is excited to announce that they will exhibit two of their collections at the 2018 Las Vegas Market January 28-February 1, 2018. Showing for the first time in Vegas, the Shifman brand will showcase their Modern Comfort collection and the American Heritage collection in showroom B-926.
Addressing new customers and growing market share is a top priority for Shifman in the upcoming year, according to Shifman Mattress Company President, Bill Hammer. “Remaining open to new opportunities is important for the company moving forward. Our world class mattresses and boxsprings are known for their comfort, durability and value – they always have. I would like to make these benefits available to more consumers,”
According to Hammer, growing the business means opening accounts in new and different parts of the country and attracting large retailers with the new American Heritage Collection. Vegas Market assists in both of these goals. The American Heritage Collection features nine beds, all featuring the same Shifman quality which has been recognized in their other collections, but with one key difference – the retail audience. “We want to reach out to larger, regional home furnishing retailers which we might not have connected with in the past. We feel confident that the American Heritage Collection will really appeal to a large segment of the population with very popular price points and incredible value.”
Shifman Mattress Company will also showcase their Modern Comfort Collection, a line of mattresses with individually wrapped coils. “Our customers have been asking for hand-tufted innerspring mattresses for the growing adjustable bed market,” said Tim Wade, national sales manager. The Modern Comfort design has firmer coils on the edge to give the mattress greater edge support while allowing for additional flexibility for an adjustable base or platform.
All of the Modern Comfort Collection mattresses are made with natural cotton and some feature additional layers of natural latex and wool for additional comfort layers. These mattresses will be displayed on Shifman PowerMotion® bases in the company’s showroom.
Shifman Mattress Company has been a leading designer and manufacturer of luxury handmade, two-sided mattresses for over 125 years.
“I value the long-standing relationships we have with our retail partners and look forward to creating additional strategic partnerships that will make the benefits of the Shifman brand available to more consumers in the United States,” says Bill Hammer, President of Shifman Mattresses.
When asked what Hammer sees for Shifman in the upcoming year, he said, “Only good things! Our future is very bright, and we are excited to feature these two collections at our first Vegas Market.”