Diamond Mattress reveals ‘customer experience’ and Rally Sales System 2.0 at Las Vegas Market


News release written by Diamond Mattress and published, unedited, by Sleep Savvy.

Diamond Mattress ‘Experience’ Takes Center Stage at Las Vegas Market  

LAS VEGAS – Diamond Mattress, a national leader in omnichannel sleep products, said it is giving the ‘customer experience’ center stage in its new showroom to inspire retailers here at this winter market. 

“Our customer experience center is about partnering with retailers who want to take the mattress shopping experience to the next level for their customers,” said Diamond Mattress president, Shaun Pennington. “The way to compete against the one-mattress only online retailers is to create more value with a customer experience that gives people a reason to leave their home to shop and gives the retailer opportunity to build the relationship.” 

In the 3,500-square-foot showroom at World Market Center, B-950, Diamond has carefully designed the space to flow ideally with a simple but effective sales process that engages the consumer in choosing the right mattress and sleep accessories. 

Central to the space is the experience center, which includes interactive displays to demonstrate foam versus pocket coils and the differences between the Diamond foam and traditional foam in terms of air flow, buoyancy and cooling and heat dissipation characteristics.  

“Through visual and tactile experiences, we are giving the consumer memorable ways to understand the product. We’re not saying to the customer ‘we have science behind our technology, just trust us’ — we are showing them and creating real value,” said Pennington.

While the concept of enhancing the experience can be applied to any retailer’s existing sales process, Diamond is also introducing its Rally Sales Process 2.0, which allows the retail sales associate to engage the customer in selecting comfort, core and cover for their Rally mattress. The Rally collection, currently selling at retail, has a new upgraded cooling cover to enhance the Rally Cooling and Hybrid Cooling models that debuted last summer.  

The larger showroom for Diamond allows the company to show the full breadth of its innovative products made with exclusive technologies, supported by the industry’s fastest shipping turnaround time of 24 hours, according to Pennington.  

“We will be able to show 17 products ranging in retail prices of $699 to $1495, with several quality products in the key price point of $999-1099. According to the Better Sleep Council research, consumer expects to pay $1,110 so your assortment needs to respond to that appropriately,” he said. 

All Diamond mattresses models shown are made in the U.S. and are UPS shippable.

Diamond Mattress unboxes Rally Sales System 2.0 in New Las Vegas showroom 

LAS VEGAS  (January 15, 2018) – California-based boxed bed producer Diamond Mattress will debut its Las Vegas showroom at World Market Center, B-950 along with the Rally Sales System 2.0 designed to help retailers sell through the company’s latest Rally collection upgrades and other products.  

Premiering its own 3,500-square-foot space at the Las Vegas Market, Diamond will share with retailers the Rally Sales Process 2.0 that makes selling the Rally collection as easy as 1-2-3 because it “redefines the customer experience and engages them in the process,” said company president Shaun Pennington. 


At this winter market, the Rally collection, which is selling at retail now, will have a new upgraded cooling cover to enhance the Rally Cooling and Hybrid Cooling models that debuted at the summer market in August. The Rally Sales Process 2.0 allows the retail sales associate to engage the customer in selecting comfort, core and cover for their Rally mattress. 

“The customer experience in the retail store should be an engaging, educational and all-around positive one, and how to create that is what we are going to show retailers who visit our showroom in Vegas. We will lay out a plan for sales success that hopefully retailers can replicate and use to grow their business with Rally and beyond,” said Pennington. 

Rally is a 12-bed program that includes all-foam mattresses and hybrids that combine pocketed coils and foam. Each of the beds — Rally Classic, Rally Cooling, Rally Hybrid and Rally Hybrid Cooling – offer the option of performance fabric or cooling fabric as well as comfort levels of plush, medium or firm. 

Diamond’s new larger showroom enables the company show more product, including two new collections in the hot retail price point of $999. The new Generations collection uses Graphene memory foam and a contemporary gray and black cover, offered in plush, medium and firm comfort options. The new CoolTouch hybrid quilted collection combines gel memory foam and pocketed coils, and for the first time, will have a cool to the touch quilted cover. 

At the $1,299 retail price point, the Spinal Comfort luxury micro coil collection boasts 1,980 total coil count that includes pocketed coils and a layer of mini coils with a combination of specialty luxury foams. In addition, two new opening price point models include a pocketed coil bed for $599 retail and a 10-inch gel memory foam for $699 retail. All Diamond mattresses models shown are made in the U.S. and are UPS shippable. 

About Diamond Mattress 

Diamond Mattress is a fourth-generation family-owned and operated company that has been handcrafting mattresses in the U.S. since 1946 with a commitment to superior customer service and a focus on quality, value and promoting the importance of a good night’s sleep and its health benefits. 



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