Traffic at the past few markets has been fickle — much like the bedding industry.
If Las Vegas Markets are a temperature check for the climate of the bedding industry, the past several have been an accurate mirror in that everything seems to be oscillating between up and down. Investment bank and financial services firm Piper Sandler noted in one of its recent mattress retailer surveys that the industry is continuing to “bounce along the bottom.” Even though summer markets are always slower than winter ones, Piper Sandler’s forecast felt demonstrably true in July, with attendance noticeably lower than summer 2023.
“Very few retailers make the trek to Vegas because they don’t expect things to be there and it’s not an attractive spot to spend a few days in the summertime,” said Gerry Borreggine, president and CEO of Therapedic International. “Retailers usually choose to skip it and most manufacturers refrain from bringing out new product.”
If this market had a theme, it would be refresh. At Tuft & Needle, the Serta Simmons Bedding LLC-owned brand previewed its new lineup, centered on its mint green T&N Flex foam. Other companies expanded existing lines that have proven to be a hit. That was the case at King Koil, which added six new models to its successful iBed collection.
“This market being slower in terms of foot traffic, lent its hand to more intentional and quality interactions with our current and new partners,” said Madison Williams, co-founder of Williams Mattress Co. “It is very evident that retailers are actively searching for solutions for their showroom offerings.” Sisters Alexa and Madison Williams, who co-own the company, were at market to showcase the company’s newly added split-head products to its bestselling Hybrid lineup, which also features the interchangeable layers the brand is known for.
Sleep products company Purecare showcased its colorful new Studio City collection. Geared toward younger consumers, the products feature bright colors and patterns made with sustainable Repreve material at competitive prices. During market, Purecare actively solicited retailer feedback to refine the punchy lineup, consisting of sheets, comforters, coverlets, pillows, mattress protectors and decorative pillows.
Similar to Purecare, other exhibitors showcased branded families of mattresses and accessories designed to sell total sleep systems. This strategy keeps shoppers in the sales funnel between mattress purchases with smaller, more frequent incremental sales to grow tickets, build traffic and keep retailers and manufacturers top of mind. These coordinated sleep systems also help retail sales associates explain what goes together to make sales easier. “If they can bundle it, package it and pitch it as a sleep system, they’re going to grow their tickets and capitalize on sales even with low traffic,” said Derek Leishman, sales director for Mlily.
Despite a decrease in activity this market, there were still exciting developments. Restonic fêted Alison Keane, the new president of the International Sleep Products Association and Mattress Recycling Council, at its showroom among industry insiders.
“I was absolutely delighted to host a meet and greet for ISPA’s new president, Alison Keane, during the Las Vegas Market,” said Laurie Tokarz, CEO of Restonic and ISPA’s board chair. “The event was a fantastic opportunity to introduce Alison to our community and share in her enthusiasm for the future of the industry. Her vision and leadership promise exciting developments ahead, and I am thrilled to support her in this new role.”
Complementary Comfort: Tempur Sealy’s New Pillow Collection
Tempur Sealy International Inc. introduced two lines of ultra-conforming pillows designed to complement the company’s Tempur-Breeze and Tempur-Adapt mattress collections. The Tempur-Breeze pillow group ($225-$275) offers two profile heights to help sleepers stay cooler and more comfortable all night. The Tempur-Adapt collection ($125-$215) is available in a range of styles and profiles that won’t lose their shape or flatten over time. “It helps consumers who may not know what they want,” said Andrew Cizmar, brand management director for the Lexington, Kentucky-based mattress major. “Now the pillows and the mattresses all go together, giving shoppers the opportunity to have that unified sleep experience.”
Versatile Comfort: Corsicana’s Expanded Ballard Series
Corsicana, Texas-based bed maker Corsicana expanded its Ballard series from its American Bedding collection with a latex-enhanced version. The full lineup now includes firm, plush and box-top feels, with or without latex, in either black and white, grayscale or blue. “We like to be dynamic in our choices for retail partners,” said Mike Juoni, senior vice president of sales for Corsicana. “So, we give them a couple of options and let them choose. From an aesthetics package to profile to construction, I think there’s a reason this line has been so successful.”
Essential Sleep: Blu Sleep’s Coconut-Scented Pillow
Pompano Beach, Florida-based specialty sleep manufacturer Blu Sleep Products introduced two additions to its essential oil-infused Essentials collection. The Escape is a coconut-scented pillow made of breathable memory foam with a micro-Tencel cover, available in king and queen sizes. “We have another unscented memory foam pillow that’s a little firmer than the Escape,” said Blu Sleep Products CEO Alex Ciccolella. “It comes in different sizes, as well, and is part of the Essentials collection.” The new Essentials pillows retails for $129.
King Koil’s iBed: Elevated Comfort and Technology
King Koil introduced six models in a revamped collection of its iBed series. Three iBed additions feature HypurGel and HyperGraph foams, while three new full-wrap hybrids incorporate pocketed spring coils, latex and fast-recovery, high-performance foams. “We have two different classes within the iBed design: a foam core and a pocketed coil or a hybrid design,” said David Binke, CEO of King Koil. “They look different and feel different. All the covers are stunning, they’ve got a great, cool hand to them and the hybrids all feature Talalay Latex, which has graphite included.” Price points range from $1,499 to $1,999.
Tuft & Needle’s Refreshed Mattress Line
Tuft & Needle, the Serta Simmons Bedding LLC-owned company founded in Phoenix, gave market attendees a preview of its mattress line that will debut in September. A total refresh, its lineup will expand from three to four models to include the Original ($895), Mint ($1,295), Original Hybrid ($1,495) and Mint Hybrid ($1,995). The brand’s core four will center on its foundational T&N Adaptive foam that provides contouring pressure relief and responsive support, coupled with new T&N Flex foam, an eye-catching mint green, open-cell foam. “This is the new top layer of all of our mattresses and it’s all about the responsive comfort story,” said Shay Graffius, brand manager, mattress, for Tuft & Needle (pictured, right, with Christine Young, strategic brand and category manager).
Diamond Ice Flex: Cool and Comfortable Sleep
Diamond Mattress debuted its Black Diamond collection ($1,799-$2,999) featuring Diamond Ice Flex, a mineral-infused band between comfort layers that continually pulls heat away from the body. “(Diamond Ice Flex) takes the heat from the body, pulls it down and moves it out to the edge of the mattress all night so you’re able to sleep 2 degrees cooler,” said Jessica Lester, senior merchandising manager for the Rancho Dominguez, California-based sleep wellness brand.
Bedgear’s Enhanced Sleep Solutions
Farmington, New York-based mattress and sleep accessories supplier Bedgear previewed additions to its moisture-wicking, breathable Performance comforters that feature Climacore insulation to prevent overheating. The company also introduced a new line of kids sheets designed to stay in place. “We’ve integrated snaps so you can connect the flat and the fitted sheet to keep the two pieces together,” said Jonah Nelson, director of brand experience for Bedgear. “So, if you have a thrasher that likes to make a mess of their bed, this will help keep the sheets intact.”
Ergomotion’s Ascend: Affordable Adjustable Bed
Taking cues from its Dawn House high/low smartbed, Santa Barbara, California-based Ergomotion showed off its Ascend high/low base, featuring 7 ½ inches of height adjustability and tilt. “The idea behind this bed is that you get a more cost-effective version, with the high/low feature you need, plus the convenience features you want,” said Jason Gavilanes, sales rep trainer for Ergomotion. Retailing for $1,999, the base is integrated with antisnore capabilities, three programmable presets and underbed lighting. An optional matching headboard and support rail are also available.
Eclipse Glacier Black Ice: BIA’s Cooling Mattress Collection
Bedding Industries of America unveiled its expanded split-head mattresses lineup, with the introduction of the Eclipse Glacier Black Ice collection. The line features three models, each crafted with a foam-encased, pocketed coil support system; a quilted, taped cover with cooling fibers in the fabrics; and cooling components within the mattress. “We’re using exotic foams, whether it be latex, or a combination of gel, memory foam and latex, and have the highest PCM cover offered in the industry — it’s literally ice cold,” said Matt Connolly, executive vice president for the North Brunswick, New Jersey-based mattress manufacturer. BIA also showcased its Eclipse Hope mattress collection ($999) to encourage retailers to prepare for breast cancer awareness month in October. The company donates 5% of every Hope mattress purchase to the Susan G. Komen Foundation.
Titan Plus Elite: 3Z Brands’ Newest Luxury Mattress
3Z Brands rounded out its Titan line with Titan Plus Elite, the newest and highest-end model in the collection. Nestled underneath its Brooklyn Bedding brand, Titan is geared toward plus-size sleepers. “We set out to create an elevated version of the Titan that delivers even greater comfort while maintaining the support needed by heavier bodies,” said John Merwin, CEO of 3Z Brands. “We’re excited to introduce this new addition to the Titan brand and expand our range in the plus-size market.” The Phoenix-based company also expanded its Leesa line, adding a seven-layer Reserve Hybrid mattress. A cooling cover encases slow-response memory foam, high-density foam and individually wrapped springs. The Leesa Reserve Hybrid mattress comes in soft, medium and firm comfort levels, starting at $3,699.
Paramount Sleep’s 2025 East Coast Luxury Collection
Norfolk, Virginia-based Paramount Sleep Co. unveiled its 2025 redesigned Paramount East Coast luxury collection. The seven-model line ($1,999 to $4,999) features Virginia cotton, GOLS-certified latex, pocketed springs and high-density gel memory foam quilted with New Zealand wool and cashmere. The cool ticking, awash in hues of blue, cream and gray, nods to the tranquility of the East Coast resort lifestyle. “It’s supposed to evoke serenity, and at the same time, speak to the heritage of our brand because we’ve been based in Norfolk for 90 years,” said Richard Fleck, president of Paramount Sleep.
South Bay International’s Active Line: Enhanced Comfort and Accessibility
South Bay International, a wellness-oriented mattress manufacturer headquartered in Rancho Cucamonga, California, introduced additions to its Active Line mattresses, which feature reactive foam designed for those with active lifestyles. Other introductions included an accessibility lift base for those aging at home or with mobility issues; a remote-controlled, adjustable lumbar support base; and the portable Simple base, which can transform any mattress into an adjustable bed.
Purecare’s Studio City: Eco-Friendly and Stylish Bedding
What’s colorful and made with recycled water bottles? Purecare’s new Studio City collection. The product lineup — sheets, comforters, coverlets, pillows, mattress protectors and decorative pillows — features a retro-inspired color palette and patterns like checkerboards, florals and waves. Aimed at a younger demographic, prices range from a competitive $49 for the decorative pillows up to $200 for a three-piece, recycled poly cotton puff comforter set. “We’re loving being able to tell that sustainability story,” said Kayla Melbye, junior vice president of marketing for Purecare. “But it’s also about making sustainability accessible too.” The Phoenix-based company also expanded its Elements sheet collection with Weightless Cotton sheet sets, starting at $150. Purecare also
debuted two new mattress protectors (Bamboo five-sided and Cooling Quilted five-side for $140 and $225, respectively) and a Cooling Crescent pillow, featuring a Tencel cover and shredded foam fill ($99).
K2 by Kingsdown: Latex Luxury and Cooling Comfort
Kingsdown Inc.’s Style & Substance window welcomed visitors with its flower-powered Summer of “Love It!” theme. Inside, the showroom cooled down with the debut of the K2 by Kingsdown Latex line, comprised of six models that use latex to achieve comfort with a buoyant feel ($2,799-$3,199). “K2 Latex is brand new,” said Kingsdown Chair Mike James. “For this market, we have three foam models, three hybrid models, all (with) latex, with cooling material inside the cover for a second layer of cool.” The Mebane, North Carolina-mattress manufacturer also introduced additions to its Insignia line and its proprietary BedMatch system — BedMatch Concierge — which enables retailers to perform personalized sleep assessments, then preview their customized Concierge system in an AI-generated in-store environment.
Beautyrest Black Hybrid: Elevated Luxury and Comfort
Doraville, Georgia-based Serta Simmons Bedding LLC upped the ante on its Beautyrest Black Quilted launch earlier this year by introducing the Beautyrest Black Hybrid group ($1,999-$4,999). The 11 model collection features triple-stranded pocketed coils and InfiniSculpt HD memory foam. “This shows the craftsmanship that goes into developing a Beautyrest Black line, using premium materials, elevated accents and top panels that are going to pop on the floor,” said Karina Staudenmier, SSB channel marketing manager.
Mlily USA Expands Bedding Collection
Knoxville, Tennessee-based Mlily USA previewed a line of comforters, duvets, sheets and pillows that it will introduce later this year to complement its current assortment of sleep accessories and support sales of its mattress lines. “One of the things that we try to help our retailers do is focus on selling sleep systems versus selling a mattress. If they can pitch it as a sleep system, they’re going be able to grow their tickets,” said Derek Leishman, sales director for Mlily USA.
Cariloha: Expanding Its Sustainable Presence
At market, island-inspired Cariloha doubled its showroom space inside the Specialty Sleep Association. The company’s new wholesale sales vice president, Kristin Sugar, showcased the Sandy, Utah-based company’s new Retreat sheets, made from 100% bamboo lyocell with Corner Active Bands so they stay snug even on adjustable bases. Also new: The Retreat pillow, Retreat latex pillow and Resort pillow, all made with kapok and latex fill wrapped in bamboo viscose. “Kapok comes from a tree and it’s one-eighth the density of cotton,” said Dustin Tate, Cariloha executive vice president, speaking about the pillow filling. “It’s light and feathery and gives you a down sensation when you’re sleeping on it.” Another addition to its product lineup is the Retreat Hybrid mattress, that features seven layers, including GOLS-certified Talalay latex ($2,599).
Williams Co. Mattress: Customizable Comfort and Sustainability
Co-owned by sisters Alexa and Madison (left) Williams, the Boulder, Colorado-based Williams Co. Mattress emphasizes sustainability with its interchangeable mattress layers. For the company’s second showing at the Las Vegas Market, it debuted a dual-core, split-head hybrid collection constructed with GOLS-certified organic latex, viscose bamboo, natural wool and copper infused foam. To eliminate motion transfer, the collection contains individually wrapped, double-tempered coils. Prices start at $3,099.
