Taking a Beat

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Even in slower moments, opportunities abound.

Hello, everyone! In Beth English’s column in the July/August issue, she was kind enough to introduce me. For those who don’t know, I’m the new senior editor for Sleep Savvy and BedTimes magazines. I was fortunate enough to meet some of you in July at Las Vegas Market and I look forward to meeting more of you at events over the next several months.

New Senior Editor Introduction. Kathryn Greene
Kathryn Greene

Now, for a little bit about me. I am the type of person who is happiest in motion whether it’s staying busy with work, traveling or finding a project to do around the house. One weeknight in July, after I finished work, I drove to the beach near my home to go for a swim and clear my head. Although Topsail Island (off the coast of North Carolina) is always gorgeous, on that day, the waves were minimal, the ocean pleasantly warm and clearer than usual — a striking turquoise shade usually reserved for the Caribbean. Even more surprising, there were few people around. It was such a departure from the standard beach conditions (crowded with people and crashing, chaotic waves) that I welcomed the change of pace. Floating in the calm waters, I thought about the weeks ahead, namely the Las Vegas Market. It would not only be my first since joining the International Sleep Products Association’s publications team but my first one ever. 

Upon arrival at the World Market Center, the sheer scale of the show astounded me. As managing editor Waynette Goodson and I mention in our Las Vegas Market report, some attendees said the July edition of the semi-annual show was slower than January’s. Yet, the industry was optimistic. Inside, there was plenty of activity with new product launches and productive appointments taking place inside the showrooms. While the conditions weren’t typical, it’s times like these that offer a moment to pause, identify opportunities and look to the future.

Speaking of which, as we look ahead to 2024, contributor Julie A. Palm authored a story about seven consumer, tech and economic trends shaping the retail world. In his Mattressville column, contributing editor Dave Perry — inspired by a recent visit to the immersive traveling art exhibit “Van Gogh Alive” — ponders retail stores of tomorrow, reimagined with experiential moments. 

If you’re looking for some cozy vibes to take you through this season, check out the upcoming spotlight on accessories. Julie A. Palm rounded up some of the snuggliest sleep products around from cashmere throws to hemp sheets to soothing weighted blankets. 

I hope that this issue inspires some reflection, and remember, there are always reasons to be excited about what the future holds. In the meantime, I’d love to hear from you. Please feel free to reach out at kgreene@sleepproducts.org or 336-955-3463. I’m so happy to be part of the team — and this industry. Let’s get Sleep Savvy.