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Editor's Columns

From Show Floor to Sales Floor


Craig Lauer -
What happens at ISPA EXPO doesn’t stay on the show floor. From materials and manufacturing to industry-wide collaboration, everything ultimately funnels into one moment—the point where a customer is deciding what to buy.




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I Wish I Had Thought of That!

Sleep Savvy offers a retrospective of previous Retail Road Trips, highlighting best practices and brilliant...

Fred’s Beds Finds Success on the North Carolina Coast

Customer service, emphasis on premium beds and a catchy name are all part of...

What Country Gets the Best Night’s Sleep? 2023 Worldwide Sleep Habits

Getting a good night’s rest knows no borders — after all, all human beings...

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Features

Worst Case Scenario: Make a Plan for Potential Disasters

Best practices and basic steps to help you safeguard your business The sheer number and variety of disasters that can strike — and potentially devastate —...
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Research

BSC Finds That Young Women, Especially Mothers and Students, Are Among the Worst Sleepers in America

The Better Sleep Council, the consumer education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep...
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Retail Road Trip

Retail Road Trip: Matthews Mattress Thrives With DIY Strategy

This family-owned sleep shop chain in California finds success through tenacity, flexibility and innovation | Photography by Jordan Famer Photography | From a single store, Matthews...
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Consumer Corner

Co-Sleeping Pros and Cons

Couples, kids, pets — is your bed too crowded? Consider these benefits and drawbacks of piling onto the same mattress Editor’s note: Savvy mattress retailers...
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Consumer Corner

Exhausted? You’re Not Alone

Annual survey analyzes how well — or poorly — the world is sleeping and what, if anything, adults are doing about it Here’s a universal...
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Editor's Columns

Poppin’ Success

California retailer experiments with a temporary retail space and finds long-term opportunities This issue’s cover story, “Why Pop-up Shops Keep Popping Up" by Julie A....
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Editor's Columns

Buying In-Person

A recent experience buying a new car exemplifies the value of excellent customer service Well, I finally did it. After months of research and discussion, I...
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Consumer Corner

Try Hypnosis to Fall Asleep

Is hypnosis all in your head? This age-old technique often is shrouded in mystery. What is it, how does it work and can it help...
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Consumer Corner

What Keeps Teenagers Up at Night?

It's not Instagram. According to the Better Sleep Council, it's homework, which impedes their sleep and tanks their school performance According to research from the...
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Retail Road Trip

Retail Road Trip: Mattress Direct, Where Sleep Education, Retail Professionalism Converge

Photography by Brian Baiamonte This Baton Rouge, Louisiana-based sleep shop chain thrives because of owners Lee Burns and Ty Hingle’s commitment to the value of...
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Consumer Corner

Puppy Love

New research suggests women may sleep better with dogs in the bed rather than with human partners A dog may be a man’s best friend,...
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Consumer Corner

The Legend of Worry Dolls

The Guatemalan tradition of placing a small handmade toy under a pillow at night is said to eliminate children’s worries while they sleep Editor’s note:...
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Editor's Columns

New Year’s Resolution: We kick off 2019 with a hearty lineup of articles designed to help your business. Here’s a preview

Welcome to 2019! For me, the start of a new year is full of anticipation and hopefulness, and it affords me the opportunity...
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Features

Secret Shopper: The More Things Change …

Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design...
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Retail Road Trip

I Wish I Had Thought of That!

Sleep Savvy offers a retrospective of previous Retail Road Trips, highlighting best practices and brilliant ideas — and providing inspiration for the new year It’s no surprise...
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Consumer Corner

How to Be a Morning Person

There’s no better way to start the day than to wake up early and full of energy. These 6 steps will make you bright-eyed...
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Editor's Columns

Online vs. In-Store

New consumer research by the BSC reveals reasoning behind different shopping paths In September, The Better Sleep Council, the Consumer-education arm of the International Sleep...
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Retail Road Trip

Serenity Abounds at Tucked in Organics

Emily Aborn, founder of this all-natural sleep shop in Amherst, New Hampshire, offers luxury bedding in a friendly, relaxed environment Tucked in Organics is among...
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Editor's Columns

A Good Read

BY MARY BEST A recent article in National Geographic sheds light on the science — and mysteries — of sleep. “Nearly every night of our lives,...
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Consumer Corner

Vitamin Green

Spending time in the great outdoors not only affords you the opportunity to stretch your legs, but it also helps with a good night’s...
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Consumer Corner

Electronics Made Me Do It

National poll reveals 43% of parents say their teen has trouble sleeping; social media and cellphones cited as top reasons It’s no secret that many...
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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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