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Waking Up Tired? The Surprising Role of “Sleep Efficiency”

Craig Lauer -
Are you someone who logs a full seven or eight hours but still wakes up exhausted? You’re not alone. A growing body of research...




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Out With the Old, In With the New

The latest research from the Better Sleep Council offers insights into why and when...

Mattress Sales Down 6% in January, Survey Says

The new year got off to slow start for bedding retailers, with total delivered...

Research Brings King-Size Good News

Consumer shift to larger mattresses would bring more comfort to consumers and more dollars...

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Inside The Mind

“Inside the Mind of Today’s Mattress Shopper” – BSC Chair Dishes on Shopping Experience

In a new video series on Better Sleep Council research, BSC Chair Brent Limer tells editor at large Dave Perry the mattress shopping experience...
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News

Retail Survey: Consumers More Interested in Better Sleep

Latest Piper Sandler report also shows shift to higher bedding prices Foam shortages are likely to continue. Mattress advertising dollars are up. Consumers are more...
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Research

BSC’s State of America’s Sleep Survey Finds a Nation Sharply Divided on Sleep Quality

The Covid-19 pandemic played havoc with the quality of sleep for many Americans, significantly increasing the number of poor sleepers and inflicting mental, physical...
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News

BSC Study Confirms a Divided Nation

Possibly a result of the Covid-19 pandemic, consumers favor softer mattresses, especially among young shoppers, according to a Better Sleep Council survey The country is...
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Research

Almost Half of Consumers Still Not Getting Good Night’s Sleep

The majority of those who say they are sleeping well recently bought a mattress, according to the Better Sleep Council Q1 tracking survey. Almost half...
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News

Survey: Retail Mattress Sales Up but Product Delays Impacting Business

Retail mattress sales were strong in March, but retailers say product delays and foam shortages are impacting their business, a new survey reveals. More than...
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Research

Sleep No. 1

When it comes to good health, mattress buyers say a good night’s rest is more critical than healthy eating and exercise, according to a...
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Research

The Coronavirus Marketplace

According to a new survey, the pandemic has increased mattress shopping, with emphasis on king-size models and sleep accessories The Covid-19 pandemic has impacted the...
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Research

Mixed Messages: Consumers Shop Amazon but Want to Support Small Businesses

New survey finds 4 in 10 consumers do most of their online shopping at the e-commerce giant A new survey finds that the vast majority...
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Research

Survey: Americans More Interested in Clean Homes, Good Health

Habits formed during the coronavirus pandemic may last long after Covid-19 is under control Since the Covid-19 pandemic began, many Americans are eating better and...
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Research

New BSC Survey: Good Night’s Sleep More Important Than Diet, Exercise

A new national survey of mattress buyers commissioned by the Better Sleep Council reveals that mattress buyers say a good night’s sleep is even...
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Research

What Do the Reviews Say?

Survey: Mattress shoppers may be relying less on online reviews than consumers of other big-ticket items Fewer than half of people looking for mattresses use...
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Research

Millennials: Your Time Has Come

BSC survey reveals there’s a new generation taking the mattress buyer’s journey — and they are approaching 40. Learn to satisfy their bedding needs...
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Research

Losing Sleep? You’re Not Alone

The 2020 State of America’s Sleep survey sponsored by the Better Sleep Council shows sleeplessness on the rise. Here’s why Editor’s note: As part of...
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News

The Joy of Mattress Shopping

Better Sleep Council research on a buyer’s journey can help retailers guide consumers to a successful purchase that fits their priorities and leaves them...
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Research

Fun and Games: Hobbies, Sleep

We all need a break sometimes, and for many Americans, hobbies that range from reading to watching sports provide a diversion from the stresses...
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Research

Movers and Sleepers: The Link Between Activity and Sleep

We all know diet and exercise have a major impact on overall health, and those factors can significantly affect sleep, as well. That’s just...
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News

Pandemic Prompts Storewide Changes for Mattress Retailers

Sleep Savvy survey shows more cleaning and other new safety procedures to keep people safe Mattress retailers say they are prioritizing their employees’ health and...
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News

Survey: Financial Worries Causing Sleep Loss

Economic anxiety spikes during coronavirus pandemic as Americans see their incomes decline Nearly one-third of Americans are losing sleep over financial worries, according to a...
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Research

Millennials Drive Retail Growth

Survey reveals Gen Y are likely to make a major purchase in the next six months. Has the decline of retail been exaggerated? The answer...
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Research

The Mattress Buyer’s Journey

New research from the Better Sleep Council suggests that how consumers shop for a mattress may affect how well they sleep. While one-touch, in-the-moment online...
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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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