Research

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Waking Up Tired? The Surprising Role of “Sleep Efficiency”

Are you someone who logs a full seven or eight hours but still wakes up exhausted? You’re not alone. A growing body of research...




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Out With the Old, In With the New

The latest research from the Better Sleep Council offers insights into why and when...

Mattress Sales Down 6% in January, Survey Says

The new year got off to slow start for bedding retailers, with total delivered...

Research Brings King-Size Good News

Consumer shift to larger mattresses would bring more comfort to consumers and more dollars...

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Rich Man, Poor Man

Are you trying to decide if people are rich or poor? Forget about judging them by their clothes. Simply look at their face, research...

Great Beds on the Great Plains?

Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power...

BSC Finds That Young Women, Especially Mothers and Students, Are Among the Worst Sleepers in America

The Better Sleep Council, the consumer education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep...

Secret Shopper: The More Things Change …

Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design...

ISPA report: Motion base sales are on the rise

Sales of adjustable bases are going up, up, up—a bright spot for the sleep products industry at a time when unit sales of mattresses...

Men more likely than women to buy big-ticket items online shopping

More than one-quarter of online shoppers have bought a big-ticket item, but men are more likely than women to drop big bucks while doing...

Cost of sleepiness too pricey to ignore

PR campaign encourages employers to educate employees about the dangers of sleeplessness and its impact on workplace safety, productivity and health Getting insufficient sleep and...

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep...

Help your customers get ‘better in bed’ during Better Sleep Month

Better Sleep Council has attention-getting campaign planned for the annual PR effort in May The Better Sleep Council has a provocative, exciting campaign planned for...