BedTimes sits down with King Koil CEO David Binke to discuss its collaboration with Scott Brothers Global, a showroom glow-up and the debut of its new Intimate Float collection. This exciting King Koil & Property collaboration is one you won’t want to miss. Watch the full version today.
Transcript
Right. So, we decided to come up with good, strong six beds to start. We collaborated with them. They trusted our judgment, but we gave them a couple of options, because they’re very visual and they like it.
There’s nobody better in our business than Mr. Long, who works for us, so they loved everything we did, and we said, we’re going to start early, and then we’re going to have a much grander introduction in January when we know it’s going to be busy, and then I’m going to put some extensive marketing dollars behind it to promote it in January.
Well, once I knew it was the right thing, you know, we deployed whatever resources we did right away and got it done, and I’m proud of it.
It’s going to be a great partnership with wonderful people, and I believe if we do it the way I think it should be done, it’s going to be hugely successful.
Right, right. Like I said earlier, everybody uses dovetail, so it’s not just… Yeah. And we were both 100% in agreement that it’s got to be dual-branded.
Right. Scott Living or whatever, there are a couple of monikers, all by King Koil. So… And I’m guessing it’s been a good reception. Yeah, it’s very good. Yeah. Very excited. Except you
want to expand the January. Is that process still under development? We’ll we finish up here, we really start January, like, August 1st.
Yeah. So, take a little breather for a couple of days, and then, you know, we know in generalities what we’re gonna do. You know they’re magic on TV, and I already have some thoughts on how we could partner with some of our great retail partners to really blow this up big.
We did a win, win, win. A win for us, a win for the Property Brothers, and a win for our retail partners. So I’m really excited. It’s going to be great. You mentioned that there’s another introduction you have for this market?
Yeah, we put it in our intimate line, Float, which is a very, very unique gel formulation that has really different properties than the gel grids that are out there now from Purple and others.
I’ve just agreed to do this: we’ll get exclusive distribution to the United States. I finalized that on Sunday. We got some follow-up to do. It all comes out of it. It’ll be very, very high-end.
And that really creates a category we never had before, and it creates a different feel. We’ll also be able to, I’m gonna go over there to just make sure the factories align and stuff sometime probably in September with David Long.
But we have a handshake agreement that will be exclusive, and then we’re gonna probably start launching to a few key retailers towards the end of the first quarter, but making another big splash in January.
We just wanted to get it out here. Not ready to ship yet, yeah, just to get a feel that everybody loves it. And also understand you did a showroom update. Yeah, we put in the new floor, all new lighting, which really accentuates the details and the colors of the ticking and repainted it.
So it’s fresh. You know, when you develop a showroom, you can spend tons of money making it ostentatious, then your retail partners come and say, well, you guys are making too much money.
Yeah. Crystal chandeliers. Ours represents an ultra-premium luxury in a comfortable, warm way, and I’m very pleased with how it came out and looks. It’s designed to accentuate your product line, not necessarily just to be, look who we are, but it does something for the product.
We’re still kind of modest in some things, too. Yeah, yeah. You let your product speak for you. Well, it’s all about the product. Once you lose sight of that, then you’ve got other problems.
