Michael Crowell, who has served as CertiPUR-US executive director for the past 10 years, will retire by the end of the year.
Under Crowell’s decade of leadership, the Rochester Hills, Michigan-based CertiPUR-US foam certification program participation has expanded from 29 foam producers in five countries to more than 100 foam producers in 17 countries, now encompassing much of the foam supplied to the U.S. bedding and upholstered furniture markets. Crowell has played a key role in transforming the flexible polyurethane foam, bedding and furniture industries to make foam products used in the home safer and more sustainable. In May, the Alliance for Flexible Polyurethane Foam’s board of directors honored Crowell with the CertiPUR-US program’s Outstanding Leadership Award.
“It’s been the highlight of my career in the foam industry to be involved with the CertiPUR-US program,” he said. “It’s a win-win program. In setting rigorous standards for the foam industry, we position the industry for continued growth while serving the public in providing a certification that ensures foams contribute to safer homes and better indoor air quality.”
Crowell’s distinguished career includes more than 40 years of senior management experience in the flexible polyurethane foam industry, spanning technical, manufacturing, sales and marketing positions. Before taking the helm at CertiPUR-US, he served as vice president of marketing and sales for Flexible Foam Products, responsible for government and industry product compliance, marketing and sales. He previously was vice president of automotive sales for Foamex International (now known as FXI). Crowell has served on both the CertiPUR-US program and the International Sleep Products Association board of directors.
For more information on how CertiPUR-US works with the mattress industry, watch “Take 5” | Even More Sustainable Foam.
