News release written by Classic Brands and published, unedited, by Sleep Savvy.
CLASSIC BRANDS EXPANDS ‘COPPERSMART COLLECTION’ TO FOUR MODELS FOR LAS VEGAS MARKET
LAS VEGAS – Taking advantage of the increased consumer appetite for technologically advanced fabrics in bedding, Classic Brands, the leading manufacturer in specialty mattresses, will expand its lineup of beds featuring copper-infused materials at the Winter Las Vegas Market. The company will expand its CopperSmart Collection to four beds at the market set to run Jan. 28 – Feb. 1. Classic introduced one bed featuring copper at the last market, and its success warranted the line extension.
Classic Brands has been on the forefront of innovation in incorporating copper, and other beneficial elements, into its sleep line. Copper is well known for delivering health benefits, including anti-inflammatory properties and helping to rid the body of free radicals.
“We continue to integrate beneficial creative fabrics into our products to arm retail sales associates with relevant talking points on the showroom floor,” said Michael Zippelli, president and CEO of Classic Brands. “CopperSmart beds have a great story that resonates with consumers looking to awake completely restored with the benefits the copper delivers though the night. Our commitment to developing unique products with newly uncovered components remains key in our product development strategy, and this collection delivers on that promise.”
The CopperSmart Collection features 8-inch, 10.5-inch, 12-inch and 14-inch profile gel memory foam mattresses dressed in a quilted, stretch-knit cover woven with copper-infused yarn. Each bed has varying amounts of gel memory foam combined with varying amounts of poly foam. The mattresses are priced to retail from $499 to $999 in queen.
Classic Brands CopperSmart Collection, along with the company’s extensive new mattress lineup, will be featured at the Las Vegas Market in the company’s showroom at B-970 in World Market Center.
Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.
FOUR-BED COLLECTION FEATURES PHASE-CHANGE FABRIC FOR COOLER SLEEP EXPERIENCE
Leading specialty mattress manufacturer Classic Brands is expanding its Urban Loft brand at the Winter Las Vegas Market with a hybrid line that incorporates “ice-cold” phase-change material to deliver a cooler night’s sleep. The four new mattresses feature a combination of specialty memory foam over high-coil count foam-encased coils for a supportive feel and are designed to capitalize on the increased consumer interest in hybrid designs.
Urban Loft Hybrid Blue offers 12.5-inch profile, 11.5-inch profile and two 10.5-inch profile mattresses, and the designs are priced to retail from $599 to $999 in queen.
“We continue to see more and more interest in hybrid construction and when those designs feature a cooling aspect, sales are almost automatic,” said Michael Zippelli, president and CEO of Classic Brands. “The phase-change material is cool-to-the-touch and provides an enhanced experience that keeps consumers both cool and fresh while delivering maximum with support for a comfortable night’s sleep.”
The Urban Loft brand has been a strong line and continued to grow since Classic introduced it in 2015. Urban Loft includes a wide selection of collections, including Hybrid Black and Specialty, to give retailers an easily merchandised line.
Classic Brands’ Urban Loft Hybrid Blue will be shown along with the other Urban Loft collections at the Las Vegas Market, Jan. 28 – Feb. 1, in the company’s showroom at B-970 in World Market Center.
Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.
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