Norfolk, Virginia-based Paramount Sleep Co. has earned exclusive rights to the Seal of Cotton trademark, making it the only mattress manufacturer to carry the Cotton Inc. label for two years.
According to research from Cotton Inc., the Seal of Cotton trademark is recognized by more than 80% of consumers worldwide and is associated with comfort, quality, sustainability and durability. Retailers and brands using the Seal of Cotton in their marketing have seen double-digit sales increases in products with the label. Recent data also confirms that consumer sentiment reflects the influence of the Seal of Cotton over the past 50 years: 77% of consumers say that a brand using the seal cares about the environment, and 81% say that a brand with the seal is trying to help them make an informed decision
“For mattress retailers, the iconic Seal of Cotton represents a significant differentiator, allowing them to offer mattresses that are sustainably crafted backed by one of the most trusted names in natural fibers,” said Richard Fleck, president of Paramount Sleep. “As consumers continue prioritizing environmentally responsible products, this exclusive label strengthens brand credibility and enhances the value of the retailer’s brand and the Paramount Sleep offerings.”
Many of Paramount Sleep’s best-selling collections will carry the Seal of Cotton, including the Paramount Collection, Asteria, Macy’s HD, Hypnos Whole Sleep Cotton, A.H. Beard Classic and Haynes Virginia Luxury private label collection. The new HD collection debuting at the High Point Market will also feature the Seal of Cotton trademark. These collections showcase the natural benefits of cotton, including superior breathability, moisture-wicking properties and hypoallergenic qualities. Cotton’s durability also enhances mattress longevity, which is backed by Paramount’s 20-year warranty, the news release said.
Mark Messura, senior vice president of Cotton Incorporated, said, “We are excited to collaborate with Paramount Sleep on the introduction of the Seal of Cotton for their cotton-containing mattresses. Using at least 90% cotton batting is a great commitment to a sustainable, natural fiber. The Seal of Cotton is the best way to help consumers identify real cotton content in products. The licensing of the Seal of Cotton for Paramount Sleep is testimony to the strength of the Seal of Cotton and cotton’s versatility in a wide range of products including mattresses.”
