In its first move into the traditional retail market, Newark, Delaware-based bedding company Rest has collaborated with Mattress Firm, the largest mattress specialty retailer in the United States, to make its most popular bedding products — including the Evercool cooling comforter, fitted cooling sheet and cooling pillowcases — available exclusively to Mattress Firm’s online shoppers.
“Mattress Firm has long been a trusted leader in bedding, and it’s an incredible milestone to see Rest products featured on their platform,” says Andy Nguyen, co-founder and CEO of Rest. “Our team is dedicated to pushing the boundaries of innovation in bedding, and we’re thrilled to partner with Mattress Firm to bring our cutting-edge, comfort-focused products to even more customers.”
According to a news release, Rest’s proprietary Evercool temperature-regulating technology is designed to quickly absorb and transfer heat, while its moisture-wicking properties maintain a consistently cool and dry sleep environment. The hypoallergenic, 100% machine-washable fabric in the bedding is engineered to be softer yet more durable than silk, gentle on sensitive skin, paired with antimicrobial protection to keep bedding fresher longer.
“Partnering with Rest and supporting the brand’s early endeavor into the retail space has been exciting, and we’re thrilled to bring our customers some of the most innovative and luxurious bedding products on the market,” says Sydney DeCesare, a manager buyer for Mattress Firm. “At Mattress Firm, we’re committed to offering high-quality sleep solutions, and Rest’s dedication to creating cooling, comfortable and skin-friendly bedding aligns perfectly with that mission.”
The Evercool introduction is just the beginning of the collaboration between the two companies, with more announcements to come, the news release said.
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