NEWS RELEASE
Oak Lawn, Illinois — Global bedding producer, Restonic Mattress Corporation, has been awarded its 13th Women’s Choice Award for excellence in brand experience. Since earning its inaugural award in 2011, Restonic has consistently demonstrated a commitment to providing exceptional products and services, recognizing and catering to the evolving preferences of female mattress shoppers.
To highlight the importance of adapting to the dynamic landscape of mattress buying preferences among female consumers, Restonic and WomenCertified will collaborate in a follow-up, exclusive ‘Selling to Women’ webinar in January.
“Restonic continues to set a shining example, not just as a 13-time Women’s Choice Award winner, but as a brand that prioritizes the unique needs of female consumers,” said Delia Passi, founder and CEO of WomenCertified. “Their commitment to sales training and customer empowerment is commendable and we are excited to join forces once again for a second ‘Selling to Women’ webinar. Together, we aim to elevate the industry standard for catering to the diverse preferences of female shoppers.”
In November, Passi shared insights on how to create successful in-store interactions with female shoppers. Due to the overwhelming positive response, another webinar tailored exclusively for Restonic retailers will delve deeper into practical strategies that resonate with Restonic’s largely female customer base.
“In our competitive marketplace, our partnership with WomenCertified is more than an honor; it’s a recognition of our commitment to providing exceptional experiences for all customers, particularly the female demographic,” said Laurie Tokarz, president of Restonic. “Our upcoming webinar is a strategic move to equip our retailers with the insights and tools they need to navigate evolving needs of female consumers. It’s not only a competitive edge; it’s a necessity.”
Delia Passi, a respected author and consultant, frequently collaborates with Fortune 500 companies, including Microsoft, Wells Fargo, Harley-Davidson, and General Motors. Her expertise revolves around understanding the expectations of female consumers, identifying their motivations and enhancing customer service to foster long-term loyalty. Passi’s engaging speaking approach combines humor, practicality and “Aha!” moments to guide sales professionals in delivering exceptional experiences to their female customers.
Restonic’s commitment to empowering women was recently recognized by Furniture Today at their first Empowering Women Summit. In an industry traditionally dominated by men, Restonic’s senior female leadership team reflects a profound understanding of the sleep industry. Led by Laurie Tokarz, President of Restonic, Julia Rosien, Vice President of Digital and Brand Marketing and Barbara Bradford, Visionary Sleep co-CEO, they serve as role models inspiring women of all ages to pursue their ambitions, breaking free from traditional gender stereotypes.
For a personal invitation to the “Selling to Women” webinar on 1/11/24 at 1 pm EST, please reach out to Julia Rosien or Laurie Tokarz.
