Shifman Mattress Co. Honors 2 Retail Partners


Shifman Mattress Co., a maker of luxury mattresses based in Newark, New Jersey, has honored two long-time retail partners with its Retailer Achievement Awards for 2022.

Sedlak Interiors in Solon, Ohio, and Willis Furniture & Mattress in Virginia Beach, Virginia, are both second-time winners of the annual Shifman awards, which recognize top performance and growth by retail partners across the country. Both are high-end, family-owned, single-store retailers that have carried Shifman mattresses since 2009.

Sedlak was honored with the Platinum award, its second since 2014. Sedlak’s 142,000-square-foot Street of Dreams showroom features hundreds of the top international designer brands displayed in 27 room-setting galleries.

“Sedlak Interiors features one of the largest and most impressive Shifman galleries in the country and has been a committed advertiser to drive business consistently,” Shifman President Bill Hammer said.

The Gold award went to Willis Furniture & Mattress, which has been serving Southeastern Virginia and Northeastern North Carolina since 1892. This is the retailer’s second Shifman Achievement Award in three years. A Shifman partner for 14 years, Willis earned the Silver award in 2020. Hammer commended Willis for its focus on uniquely built, handcrafted quality mattresses by Shifman to compete well in an area with a lot of competition from larger retailers.

“Both the Sedlak and Willis families and their staff demonstrate true commitment to the core principles and practices of consistent sales excellence, so it is no surprise that they are two-time winners of the Shifman Achievement Awards. Shifman is proud to continue to earn the business and support of both fine retailers,” Hammer said.