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NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
Innovative marketing and technology from new adjustable base player help retailers show and tell the benefits of elevated sleep.
ST. PETERS, Mo. (Nov. 10, 2023) – Symphony Sleep®, the residential bedding brand of Innovative Sleep Technologies, plans to unveil its new Las Vegas showroom in January 2024 along with a unique marketing program that asks, ‘What’s your sleep angle?’
Symphony Sleep will kick off the new year and winter edition of the Las Vegas Market from its brand new 3,600 square-foot showroom at C-1507 of the World Market Center. With a modern European design aesthetic, the showroom offers an inviting space to display the brand’s complete line of adjustable bases, showcase the newest products, and encourage visiting in comfort with both open and private areas for conversation.
Sparking conversation will be the question ‘What’s your sleep angle?’ Appealing to the naturally inquisitive end-user, the answer reveals multiple wellness benefits of elevated sleep and brings to center stage Symphony Sleep’s elevation kit, a key differentiator in the adjustable base market according to John Schulte, president of Innovative Sleep Technologies.
“Our product can elevate the sleeper up to 12-and-a-half degrees, which our marketing materials will outline a set of compelling benefits with the different degrees of elevation,” said Schulte. “The marketing assets we created to support this key feature in our base line-up are going to be used in retail showrooms right next to the floor model displays so they give the end users and the RSA the visual learning tools to understand the benefits of elevated sleep.”
The visually striking marketing program was specifically developed to position the retail sales associate in an educator role to engage customers in a way that builds trust and allows the customer to make an informed decision about their investment. It offers a mix of assets to create impactful visuals from hanging graphics and headboard displays to mattress retainer bars with a remote pocket and floor stickers.
The elevation kit will be among many new and innovative products, including mattresses, pillows, sheets, and platform frames, from Symphony Sleep at the Las Vegas Market, January 28-February 1, 2024, at C-1507.
About Symphony Sleep®
Symphony Sleep is a brand of Innovative Sleep Technologies (IST), a revolutionary sleep technology company founded by industry veterans to provide the residential furnishings, home healthcare and recreational vehicle industries with expertise in the design, manufacturing and marketing of adjustable and platform beds, mattresses, pillows and sheets. With headquarters, warehousing and logistics in Missouri, IST has ownership in factories and leverages a strategic manufacturing network across Asia, Europe and Central America.