NEWS RELEASE
LAS VEGAS (July 20, 2026) — Paramount Sleep Company will give select retailers a first look at its upcoming brand refresh at Las Vegas Market, July 26-29, ahead of a full reveal this fall. The refresh spans a new visual identity, brand narrative, and digital presence.
Retail partners who visit the Paramount showroom C-1595 can be among the first to preview the new direction and hear from company leadership about the strategy behind it.
“This refresh isn’t a reinvention — it’s a clarification,” said Richard Fleck, president of Paramount Sleep Company. “We’ve spent generations building genuine craftsmanship and real relationships with the best retailers in the country. What we’re doing now is making sure our brand communicates that heritage with the same clarity and confidence our product has always delivered.”
Paramount Sleep Company is a rare entity in American manufacturing: a fourth-generation, family-owned operation that has built its own portfolio of handcrafted brands. Longstanding partnerships and placements with some of the most respected retailers in the country have earned the company genuine premium credibility, further reinforced by its international luxury partnership with Hypnos.
The refresh arrives as Paramount enters the decade leading up to its 100th anniversary — and reflects the company’s own read on a retail landscape that now rewards brands able to communicate their story with more precision across a dynamic media environment.
The full brand refresh will be revealed this fall, with additional details to be announced prior to the October High Point Market.
About Paramount Sleep Company®
Paramount Sleep Company is a fourth-generation, family-owned mattress manufacturer based in Norfolk, Va. For more than 90 years, the company has remained one of the industry’s premier suppliers of high-quality mattress systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names: Back Performance®, H.D. Super Duty®, Hypnos®, Nature’s Spa®, Paramount®, and Bloomingdale’s Asteria™. For more information, visit www.ParamountSleep.com
