NEWS RELEASE | 2024 SUMMER LAS VEGAS MARKET
KNOXVILLE, Tenn (July 5, 2024) — MLILY USA is offering retailers a special promotion during the upcoming Las Vegas Market that will give them a jump on all new collections launching January 2025.
The “Upgrade Your Bottom Line” market deal offers current and new retail partners a free floor model update with the purchase and display of a current floor model from any of the Onyx, WellFlex, and ChiroPro series. With a qualifying purchase and meeting program requirements, retailers can receive a free floor model update when MLILY launches new mattress lines at the Winter Las Vegas Market in January 2025.
“The introductions coming early next year will represent a more cohesive line with a strategic step-up story while still offering key attributes and benefits similar to the current line,” said Derek Leishman, national sales director. “Retailers who invest now in the three current lines can have the added advantage of having their sales associates more familiar with and better trained on products with similar selling points.”
The Onyx collection offers unmatched affordable luxury and comfort at an aggressive, suggested retail price starting at $2,399, queen mattress only, that allows retailers to build a healthy margin. The line consists of three profiles in three comfort options. In addition to the cooling cover, Onyx uses copper gel AeroFusion™ memory foam and liquid gel Flex foam to provide enhanced temperature regulation and pressure relief for uninterrupted sleep. Its individually pocketed spring support system provides long-lasting comfort and durability.
Focused on quality sleep and spinal health, the ChiroPro collection was developed in partnership with the International Chiropractors Association. The line was designed for optimum back support to address the common complaints from consumers about back pain caused by an old or poor-quality mattress. ChiroPro’s suggested retail starts at $2,399, queen mattress only.
The WellFlex all-foam boxed mattress collection was designed for optimum breathability and extended coolness with MLILY’s proprietary specialty foams engineered for better air flow as well as adaptive support to relieve pressure points and better body contouring. WellFlex’s suggested retail starts at $1,999, queen mattress only.
The MLILY USA showroom at B-900 will be open July 28-August 1 with complementary refreshments offered daily.
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