NEWS RELEASE | 2025 WINTER LAS VEGAS MARKET
Las Vegas, NV – January 10, 2025 — South Bay International, a leader in innovative sleep solutions, is set to debut three new mattress collections—Sofinity, EcoPure, and Allure—at the Las Vegas Market in January 2025. These new collections combine cutting-edge technology, sustainable design, and unparalleled comfort to meet the evolving needs of today’s sleep-conscious consumers.
Visitors are invited to Showroom B-962 to experience these innovative solutions for retailers firsthand.
Sofinity: Luxurious Support, Cool Comfort
The Sofinity Collection redefines the foam mattress category with advanced foam technology designed to offer twice the airflow for superior breathability and cooling. Engineered for optimal spinal alignment and comfort, Sofinity delivers an exceptional sleep experience. The Sofinity mattress line provides a clear point of differentiation with its advanced airflow technology and ergonomic precision, appealing to customers seeking superior sleep solutions backed by innovation.
Key Features of Sofinity:
- 2x Air Permeability: Ensures unmatched breathability and cooling.
- Advanced Cooling Technology: Regulates temperature for optimal cooling comfort.
- Ergonomic Precision: Spinal alignment for optimal back care.
“Sofinity represents the future of foam,” said Toby Konetzny, CEO at South Bay International. “Its advanced airflow technology and ergonomic precision set it apart as a game-changing solution for modern sleep needs.”
EcoPure: Nature-Inspired Comfort
Sustainability meets comfort with the EcoPure Collection, crafted using soy-based, plant-derived materials to create an eco-friendly yet luxurious sleep experience. This line balances plush relaxation with robust support, making it an ideal choice for eco-conscious consumers.
Key Features of EcoPure:
- Plant-Based Innovation: Utilizes soy-based, plant-derived materials.
- Unmatched Comfort: Plush relaxation paired with consistent support.
- Eco-Friendly Choice: Reduces environmental impact without sacrificing quality.
“EcoPure aligns with our commitment to sustainability without compromising on the comfort and quality our retailers expect,” Toby Konetzny, CEO.
Allure: Naturally Luxe Layers
The Allure Collection brings luxury and innovation to the forefront with Lumi™ Bands made from natural graphite for continuous cooling, paired with Bamboo Charcoal-Infused Memory Foam for temperature regulation, odor reduction, and moisture control. Allure combines high-end comfort with advanced cooling technology, making it a perfect choice for retailers targeting customers seeking a premium sleep experience.
Key Features of Allure:
- Bamboo Charcoal-Infused Memory Foam: Temperature regulation and odor reduction.
- Lumi™ Bands: Graphite technology for over 12 hours of cooling.
- Plush Gel-Infused Memory Foam: Adds extra cooling comfort.
- Foam-Encased Pocketed Coils: Motion isolation and body-conforming support.
- Patented Edge Support System: Expands usable sleeping surface by 20%.
“Allure is the epitome of luxurious sleep technology, delivering consistent cooling and exceptional support night after night,” said Edgar Carrasco, Director of Product Development
Active Line: Wellness at Every Stage
In addition to these new collections, South Bay International will also showcase its well-loved Active Line. Designed with wellness in mind, this collection supports enhanced recovery, stress relief, and improved circulation, making it ideal for individuals at every stage of life.
Key Features of Active Line:
- Accelerated Recovery: Supports the body’s natural healing process.
- Targeted Support: Spinal and pressure point relief.
- Enhanced Circulation: Promotes overall wellness.
- Stress Relief: Encourages deeper, restorative sleep.
Active Line Advanced Sleep Technology:
- Reactive Foam: Immediate response and support.
- Copper Gel-Infused Memory Foam: Cooling and antimicrobial benefits.
- Patented Edge Support System: Prevents sagging and maximizes space.
- Base Air Grid™ Layer: Enhances breathability and temperature control.
The Active Line positions retailers to meet the rising demand for wellness-focused products with versatile appeal across multiple customer demographics.
Join South Bay International at Las Vegas Market!
South Bay International invites all attendees to visit their showroom B-962 at the upcoming Las Vegas Market to experience these innovative products firsthand. Join us to learn more about these sleep solutions designed to enhance wellness, promote sustainability, and deliver unparalleled comfort. Whether it’s the cutting-edge foam technology of Sofinity, the eco-conscious design of EcoPure, or the luxurious innovation of Allure, each collection represents a meaningful step forward in sleep innovation.
Read more market news at Sleep Savvy magazine.
