North Brunswick, New Jersey-based mattress manufacturer and licensing group Bedding Industries of America has expanded its sales force in its Chicago plant, BIA Midwest, with the appointment of Aaron Reynolds as territory manager. In this new role, Reynolds is targeting three key states untapped by the brand: Oklahoma, Arkansas and Louisiana. He reports directly to BIA Vice President of Business Development in the Midwest Paul Kenis.
“We are thrilled to welcome Aaron Reynolds to our team as our new Midwest territory manager,” Paul Kenis, BIA’s vice president of business development in the Midwest said. “Aaron’s deep regional experience and strong network make him an ideal fit for the role as we expand our penetration deeper into the region, which is an important step in strengthening our nationwide presence.”
“Throughout my career, I’ve had the opportunity to create long-standing connections with key retailers in the Midwest and immerse myself in the wants and needs of the consumer base there,” Reynolds said. “I’m proud to represent BIA in the region, not only thanks to the breadth of quality product and superior margins they are able to offer dealers, but also their reputation for reliability and family-owned company values.”
Reynolds resides in Talco, Texas, with his family. He received his bachelor’s degree from Western Governors University, where he majored in marketing management, the news release said.
