Rancho Cucamonga, California-based mattress manufacturer South Bay International has appointed Jim Nation as its new vice president of national sales. An industry veteran with more than 45 years of experience in the bedding sector, Nation brings a wealth of knowledge and leadership to South Bay International as the company continues to expand its national footprint, company officials said.
“We are thrilled to welcome Jim to the South Bay International family,” said Toby Konetzney, CEO of South Bay International. “Jim has an exceptional reputation in the industry, and his expertise in national sales strategy will be instrumental in helping us expand our partnerships and elevate our product offerings. His leadership will drive continued success for our retail partners and the consumers we serve.”
As vice president of national sales, Nation will oversee national retail partnerships, sales strategies and business development initiatives aimed at increasing market share and enhancing customer engagement, according to a news release.
“I’m excited to join South Bay International at such a pivotal time,” Nation said. “The company has built an outstanding reputation for innovation, quality and service, and I look forward to working alongside this talented team to further its mission of providing innovative sleep solutions.”
Read more about South Bay International at SleepSavvyMagazine.com.
