Purple Launches Premium and Luxe Collections

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Purple launches new colletion. Their new Restore and Rejuvenate mattresses feature GelFlex Grid Technology combined with additional comfort layers.
Purple’s new Restore and Rejuvenate mattresses feature GelFlex Grid Technology combined with additional comfort layers.

Purple Innovation has introduced Premium and Luxe Collections featuring nine new mattresses. Both lines include the brand’s proprietary GelFlex Grid technology designed to alleviate aches and balance temperature. The new launch is the latest growth initiative for Purple since acquiring Intellibed in late 2022.

 “We are on a mission to make deep, restorative sleep effortless for everyone, and with the launch of our Premium and Luxe Collections, we now offer more beds to match almost every comfort profile and every type of sleeper,” said Rob DeMartini, CEO at Purple.

The company’s Premium Collection is made up of Restore, RestorePlus and RestorePremiere mattresses. They provide the joint-cradling benefits of the GelFlex Grid, enhanced with additional comfort foam layers to isolate motion, plus a responsive coil core for support and temperature-balancing, according to a news release.

Each of the Restore mattresses comes in two distinct feels — soft or firm — and includes a moisture-wicking cover with an antimicrobial cover. Queen-size mattress pricing ranges from $2,295–$3,495.

The Luxe Collection combines Purple innovation with the luxurious feel of a quilted comfort cover, company officials said. Layers of responsive comfort foam rests on reinforced GelFlex Grid Plus to provide maximum support without sacrificing temperature balance.

Each of the models (Rejuvenate, RejuvenatePlus and RejuvenatePremier) is available in sizes twin XL, queen, king and Cal king. Queen-size mattress pricing ranges from $5,495–$7,495.