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Editor's Columns

From Show Floor to Sales Floor


Craig Lauer -
What happens at ISPA EXPO doesn’t stay on the show floor. From materials and manufacturing to industry-wide collaboration, everything ultimately funnels into one moment—the point where a customer is deciding what to buy.




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Up Close and Personal

Selling mattresses isn’t just about business. It’s about making lives better. Someone recently asked me...

A Good Read

BY MARY BEST A recent article in National Geographic sheds light on the science —...

Taking a Beat

Even in slower moments, opportunities abound. Hello, everyone! In Beth English’s column in the July/August...

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Editor's Columns

To Sell More Sheets, Look to Sheetz

Fast-growing gas/coffee/food/convenience chain points way for mattress retailers to focus on sleep solutions. To understand why mattress stores should carry sheets, let’s take a look...
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Editor's Columns

Kids These Days

Teens can open our eyes to the value of diversity, equity and inclusion I have two teenagers (well, one teen and one young adult) in...
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Editor's Columns

Frustration Insights: Editor’s Column

Short days, Covid-19 variants, supply chain issues and more test our patience The last weeks of winter feel eternal. I'm lucky enough to live in...
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Editor's Columns

Fresh Starts

What will 2022 bring? It's difficult to predict anything after the last two years There's just something about January, isn't there? We flip the calendar...
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Editor's Columns

A Bittersweet Goodbye

As much as I love being the editor of Sleep Savvy, it’s time for me to move on. Here’s why Like many of us, I...
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Editor's Columns

Milestones

This month marks two profound anniversaries in my life — one rewarding, the other horrific This month marks a personal milestone for which I am...
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Editor's Columns

Summertime

Not only is the livin’ easy, but it just became more entertaining with a new video series Ah, summer. My favorite season. Weird, right? But...
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Editor's Columns

The Sleep Issue

For Better Sleep Month, we have assembled lively articles to help you sell more and better bedding In this issue, we celebrate the importance of...
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Editor's Columns

Assessing the Covid-19 Marketplace

As consumers focus on their sleep, retailers have an opportunity to boost sales of king-size mattresses and sleep accessories The bedding industry has experienced a...
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Editor's Columns

Covid-19 and Commerce

The pandemic has accelerated shifts in the marketplace, particularly how we buy and sell At the risk of overstating the obvious, during the past 13...
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Editor's Columns

Mattress Matters

Consumers are almost evenly split on firmness, but softer beds have gained ground, according to research conducted by the Better Sleep Council Consumers are divided...
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Editor's Columns

2021: A Year of Reimagining

To find success during the challenging times of the Covid-19 pandemic, bedding retailers need a fresh start to spark business The word of 2020, according...
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Editor's Columns

Holiday Prep

The holiday shopping season is likely to look a little different this year — get ready “The only certainty is that nothing is certain.” —...
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Editor's Columns

Time for a Change?

Standard time returns Nov. 1, and so does the debate about moving the clock twice a year One of the days of the year I...
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Editor's Columns

Uncharted Waters

Bedding retailers discuss how their stores and policies have changed in the wake of COVID-19 In the first week of August, in what felt like...
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Editor's Columns

Under Pressure

Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don't want any trouble from...
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Editor's Columns

The “New Normal”

Mary Best Editor in Chief The COVID-19 pandemic will remake mattress making for years to come I am a planner. Every year about this time, I...
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Editor's Columns

Full Speed Ahead

Tech advancements are driving changes in mattress retailing. Are you keeping pace? About a year ago, I decided it was time for a new car....
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Editor's Columns

Dream Team

Sleep Savvy’s staff is talented and diligent — and I’m thankful its members have become my friends Every couple of years, I think it’s important...
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Editor's Columns

Prime Time

The winter holiday sales season is just around the corner. Are you ready? About 15 years ago, I learned the power of online shopping when...
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Editor's Columns

Back to School

As we plan our editorial lineup for 2020, we are soliciting your ideas to help with our “homework” Although I’ve been out of school for...
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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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