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The Sleep Sales Cheat Sheet: What to Say, What to Avoid, and Why It Matters

Customers want better sleep—but they don’t want a diagnosis or jargon. Retailers fluent in everyday sleep language inspire trust and drive better conversations.




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A.H. Beard Names Matthew Beard New CEO

A.H. Beard has appointed Matthew Beard CEO of the Padstow, Australia-based independent premium bedding...

Serta Simmons Bedding Showcasing Serta Perfect Sleeper X and iComfort Pro...

Serta Simmons Bedding (SSB), LLC, one of the world’s leading sleep companies, is introducing...

TSI Net Income Increases in 2nd Quarter

Tempur Sealy International said second-quarter sales fell 2.8% to $1.23 billion, but net income...

MORE STORIES

Housing Activity Offers a Useful Signal for Mattress Retailers

The housing market may be giving mattress retailers a modest reason to pay attention this spring.

Spending With Purpose: What Today’s Consumer Mindset Means on the Sales Floor

Consumers aren’t saying no—they’re just thinking harder before they buy. Better Sleep Council research reveals how more intentional spending is shaping the sales floor, and what RSAs can do to build confidence and close the sale.

A.H. Beard Names Matthew Beard New CEO

A.H. Beard has appointed Matthew Beard CEO of the Padstow, Australia-based independent premium bedding producer, effective immediately.  According to a news release, Matthew Beard is...

TSI Net Income Increases in 2nd Quarter

Tempur Sealy International said second-quarter sales fell 2.8% to $1.23 billion, but net income rose nearly 15% due to improved gross margins and cost...

Serta Simmons Bedding Showcasing Serta Perfect Sleeper X and iComfort Pro at Summer Las Vegas Market

Serta Simmons Bedding (SSB), LLC, one of the world’s leading sleep companies, is introducing the Serta® Perfect Sleeper X™ and iComfort Pro™ mattress lines...

Better Sleep Council – May is Better Sleep Month

The Better Sleep Council provides research, insights and educational resources to help consumers better understand the relationship between sleep, health, and quality of life...