Serta Simmons Bedding (SSB), LLC, one of the world’s leading sleep companies, is introducing the Serta® Perfect Sleeper X™ and iComfort Pro™ mattress lines at the upcoming Summer Las Vegas Market.
Serta Perfect Sleeper X and Serta iComfort Pro builds on the successful Serta mattress launches of the first half of 2024, including Serta iComfort® and Serta Classic®.
“We are so excited for our retail partners to see the new Serta Perfect Sleeper X and Serta iComfort Pro,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “Serta Perfect Sleeper has tremendous brand equity – consumers love the product, and we are thrilled to offer a differentiated, premium product to complement the already successful Perfect Sleeper collections. In iComfort Pro, we are bringing truly differentiated all-foam product to market, evolving the iComfort line and offering premium True Response™ natural latex foam for more responsive comfort.”
Serta Perfect Sleeper X
Serta Perfect Sleeper X, launching nationally starting August 5, is available in both quilted and smooth hybrid, offering Xtraordinary Sleep and Xtra Features and Benefits, including:
- Xtra Support - Built with Serta’s 5 ZoneActive™ Hybrid Design, featuring 5 zones that offer enhanced support where it’s needed most
- Xtra Conforming Comfort – Premium memory foams plus Perfect Conform™ Micro Coils (in select models) for targeted comfort
- Xtra Cooling Technology- Serta’s CoolFeel™ System helps provide an optimal sleep temperature, while Perfect Conform™ graphite-infused memory foam is designed to pull heat away from the body
The collection includes five Smooth Hybrid models, including Firm, Medium and Plush in Level One, and Medium Firm and Plush in Level Two (which features micro coils for additional comfort). Suggested pricing starts at $1499 (Queen Firm Level One) up to $1999 (Queen Medium Firm and Plush Level Two).
The collection also includes eight Quilted Hybrid models, ranging from Firm to Plush in Level One, and Medium to Firm Pillow Top in Level Two (which features micro coils for additional comfort). Suggested pricing starts at $1299 (Queen Firm Level One) up to $1999 (Queen Medium, Plush Pillowtop or Firm Pillowtop Level Two).
iComfort Pro
In addition to Perfect Sleeper X, the company is launching iComfort Pro, an extension of the iComfort collection originally announced at Winter Las Vegas Market.
iComfort Pro offers Serta’s 5 ZoneResponse™ design for improved spinal alignment, incredible breathability for cool sleep, and all-new True Response™ latex foam (a premium grade foam, derived from 100% natural latex) which offers a truly responsive feel for instant comfort.
The collection is offered in a Quilted all-foam construction, and features eight models across three levels, each with increasing amounts of True Response™ latex foam for a more premium comfort experience, with suggested pricing ranging from $1999 (Level One Queen Extra Firm) up to $4999 (Level Three Queen Plush Pillowtop).
A Powerful Pipeline of Products
iComfort Pro joins a powerful new-product pipeline of Serta launches executed over the first half of 2024, including:
- The Serta Classic Collection, created to give consumers quality and comfort at an affordable price with three support zones designed for essential lower back care and classic comfort.
- The Serta iComfort Collection, featuring 1” to 4.5” of memory foam and including Serta’s 5 ZoneResponse™ Design, providing head-to-toe comfort and support for restorative sleep.
Advertising Support Designed to Drive Sales
Leveraging the Serta Sheep to launch new lines and communicate functional benefits
With the launch of iComfort, iComfort Pro, Perfect Sleeper and Perfect Sleeper X, Serta is leveraging the most distinctive asset in the category, the Serta Sheep, to connect with consumers while highlighting the functional benefits of these new lines. The newly edited spots highlight the sheep holding up the five support zones of the mattress, providing “Zoned Comfort that always has your back™.” These assets will run across digital channels in Q3/Q4 including Online Video, Display, Social and Search to drive consideration and conversion for the brand.
“We are pleased at the response to our reinvigorated product line,” said Tim Oakhill, Chief Marketing Officer, SSB. “Our collections were built on a foundation of thoughtful research and insights, and they resonate with consumers. They’re supported with powerful advertising campaigns. It’s a simple, winning formula, and we look forward to Summer Last Vegas Market and continued success in 2024.”
Read more on the upcoming summer Las Vegas Markets: Black Diamond Debuts With Iceflex Advanced Technology.
