NEWS RELEASE | VEGAS 2023 12 New SKUs broaden reach from $499 to $1,499 in…
Tennis superstar Venus Williams recently spent time at GhostBed’s Plantation, Florida, headquarters to outline the next steps of their partnership. Williams and the GhostBed team discussed new materials and constructions for future extensions of the collection, reaching beyond mattresses.
Williams joined forces with GhostBed nearly two years ago, working with the company on a collection designed to prioritize the importance of performance, recovery and rejuvenation through sleep.
“Venus is heavily involved in the ideation of the collection and its expansions because she understands and appreciates the effects of a good night’s sleep for a consumer,” said Marc Werner, CEO and founder, GhostBed. “We appreciate all the time Venus has spent at our plant in Florida and her dedication to being heavily involved in each step of the process.”
The GhostBed by Venus Williams collection features three hybrid and three all-foam models designed around the Venus FIT (far infrared technology) layer that absorbs body temperature and provides additional pressure relief and support, according to a news release. Williams handpicked every aspect of the aesthetic of the collection, from the sustainable fabrics to the internal components.
The mattresses are available in 12- and 14-inch profiles and retail from $1,799 to $2,999.