BekaertDeslee Launches New Collection Inspired by the Earth

BekaertDeslee has unveiled its latest collection, Terra: Roots of the Future. Looking toward a more sustainable future, the company recognizes the importance of committing to the earth and future generations. In a year marked by innovation and a renewed focus on the planet, the company drew inspiration from the natural world.

“We will be showcasing our novelties with well-thought technologies and creative designs at lnterzum 2023,” said Demet Tunc, executive vice president and chief marketing officer of the Waregem, Belgium-based company. “Our customers and partners will have the opportunity to explore the different styles and discover how they are linked to our sustainable journey and to our commitment to a better tomorrow.”

With Terra, BekaertDeslee aims to awaken a sense of wonder and appreciation for the world around us, inspiring consumers to be mindful of their impact and strive toward a more sustainable future, according to company officials.

The Terra collection features a range of designs inspired by the planet and society’s connection to it. From the materials and designs to the incorporation of nature-inspired patterns and textures, every element has been carefully considered to push the boundaries of comfort and style, company officials said.

The collection is inspired by the past and present, while glancing at what the future may bring. Each style focuses on historical periods, revival or modern ways of expressing cultural roots.

The Terra line not only celebrates the beauty of the natural world but also represents a commitment to sustainability and a brighter future. Innovations and technologies in the new product portfolio focus on using sustainable materials to protect the planet, offering solutions to reduce environmental impact and contribute to a better tomorrow.