Boxed-bed manufacturer Brooklyn Bedding and Helix Sleep, a direct-to-consumer sleep brand headquartered in New York,…
Brooklyn Bedding has launched a new entry-point price line, the Brooklyn Essential. The Essential, which is a hybrid model, has a starting price of $532.
The Brooklyn Essential is made with 8-inch AscensionX coils and high-density foams designed to offer breathability, durability and body contouring. The individually wrapped coils provide support and responsiveness while also ensuring motion isolation, according to a news release.
In addition, a layer of high-density transition foam was designed to create the right level of firmness for most sleep positions, and a quilted comfort layer adds extra softness, company officials said.
“The Brooklyn Essential provides top-tier comfort at a budget-friendly price,” said John Merwin, chief executive officer at the Phoenix, Arizona-based company. “With our vertically integrated manufacturing and in-house-created bedding materials, we have the flexibility to craft a quality mattress at a price point that won’t break the bank. We’re excited to give our price-conscious customers a new bedding option that doesn’t sacrifice comfort and support.”
With a universal medium feel, the Brooklyn Essential is handcrafted in the United States and sold exclusively online on the company’s website, brooklynbedding.com.