Athlete Cameron Brink, who plays in the WNBA for the Los Angeles Sparks, has united with Mattress Firm, the nation’s largest mattress specialty retailer, for its Team Sleep Well initiative. Launched in early June, the initiative promotes the importance of a good night’s sleep, particularly for athletes.
“As a professional athlete, quality sleep has always been essential to my performance on and off the court, and just as crucial to my success as exercise and a balanced diet,” Brink said. “That is why I am thrilled to be joining Mattress Firm’s Team Sleep Well as its founding member, where I’ll get a chance to help millions of Americans understand the true importance that quality rest has on wellbeing.”
According to a news release, Team Sleep Well will unite top athletes including Brink, professional runner Kenny Bednarek and more to be announced with one of Mattress Firm’s sleep advisors. The advisors — who receive hundreds of hours of training annually — will assist the athletes with a sleep consultation and help demonstrate the link between quality sleep and athletic performance to hopefully, inspire sleepers across America. Team Sleep Well’s messaging also dovetails with Mattress Firm’s latest creative campaign, “Get Matched. Sleep at Night.” The same release notes that the campaign highlights how “anyone can sleep comfortably at night” with Mattress Firm.
“At Mattress Firm, we’re constantly inspired by the stories of how our products enhance the lives of individuals across the country — from professional athletes to everyday people,” said Sam Bennett, executive vice president of marketing at Mattress Firm. “Cameron Brink’s dedicated to health, wellness and fitness made her our ‘first pick’ for Team Sleep Well, and we’re excited to see the positive impact she has alongside her teammates.”
