Independent mattress manufacturer Gold Bond is increasing the use of encased coils throughout its product mix. The company said that a combination of consumer and dealer preference is behind the move.
“Consumers like the improved comfort and flexibility of encased coils, which is driving our decision making. Encased coils provide more customized comfort, durability and motion separation,” said Robert Naboicheck, CEO of the Hartford, Connecticut-based mattress producer. “The competitiveness of pricing in encased coils is enabling us to provide even greater value to our customers, at price points that were unimaginable several years ago. The response from dealers and consumers has been very encouraging.”
Encased coil units also perform better on adjustable bases, which have become more prevalent in mattress sales in recent years.
Gold Bond has begun to use encased coils in some of its best-selling collections, starting with the Back and Body series, which provides relief and value, and the Classic collection, which provides full-body support.
Other collections include The Sacro Support series, double-sided, durable mattresses available in a variety of comfort options, and the Venice and Camelot models, which feature a Leggett & Platt 1057 Bolsa spring system with quantum edge encased coils, providing edge-to-edge steel support.
The luxury Private Reserve line is another two-sided, adjustable base friendly collection that uses encased coils throughout its lineup. The line features Leggett & Platt’s 1950 Zoned Quantum Coil unit with multiple layers, including zoned nano coils and Carpenter’s Aurora spring-like foam. The quantum edge unit is made exclusively from smaller diameter encased coils for added comfort, durability and responsiveness. Higher-end models from the collection feature Talalay organic latex, in addition to 5,208 coils.
