City of Hope Calls on Industry to #PinkOutHighPoint


International Home Furnishings Industry group and philanthropic partner begin new fundraising season with breast cancer awareness.


#PinkOutHighPoint Sunday, Oct 15, 2023

LOS ANGELES  (Sept. 5, 2023) — The International Home Furnishings Industry group (IHFI) and its philanthropic partner City of Hope are giving High Point Market color with its #PinkOutHighPoint campaign. Raise awareness for breast cancer by wearing pink on Sunday, October 15, and donate to fight the disease, says City of Hope.

In addition to wearing pink, attendees and exhibitors of Fall High Point Market can join the movement and help fund critical research and treatment of breast cancer through various ways.

  • Become a fundraiser, individually or with a team
  • Feature a pink product or display in the showroom and consider donating a percentage of sales to City of Hope.
  • Promote the campaign on social media and donate per link on all photos and tagged #PinkOutHighPoint.

More details of #PinkOutHighPoint and how to set up a fundraising page are available at  

To learn more about how to get involved or for additional help, contact

Since the 1990s, October has been recognized as breast cancer awareness month all over the world, and October 13 is nationally recognized as Metastatic Breast Cancer Awareness Day.

About City of Hope

City of Hope’s mission is to deliver the cures of tomorrow to the people who need them today. Founded in 1913, City of Hope has grown into one of the largest cancer research and treatment organizations in the U.S. and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center at its core, City of Hope brings a uniquely integrated model to patients spanning cancer care, research and development, academics and training, and innovation initiatives. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and treatment facilities in Atlanta, Chicago and Phoenix. City of Hope’s affiliated group of organizations includes Translational Genomics Research Institute and AccessHopeTM. For more information about City of Hope, follow us on FacebookTwitterYouTubeInstagram and LinkedIn.