Serta Simmons Bedding Unveiling Seven New Collections Across Its Serta and Beautyrest Product Platforms at Winter Las Vegas Market



New Serta and Beautyrest product lineups provide innovation at every price point from affordable entry level to luxury.

New Collections at Vegas. Serta Logo

Doraville, GA (January 27, 2024) Serta Simmons Bedding, LLC, one of the world’s leading sleep companies, today announced that it will launch seven new collections across its Serta® and Beautyrest® product platforms this year. The collections are designed to better position each brand with compelling product lineups with “step-up” value propositions and feature sets that are easy for consumers to understand and give our retailers the product assortment to drive step-up selling.   

The new products from Serta and Beautyrest will be showcased to retailers at the upcoming Winter Las Vegas Market inside Serta Simmons Bedding’s dedicated suites B1265 and B1201. Retailers can begin ordering the products at the tradeshow in advance of the product launches starting this spring.

“As we assessed our product portfolio and spoke with many key retail partners, it became clear that we have a unique opportunity to innovate and extend our leading brand platforms to better meet the needs of our valued retailers and consumers,” said Mark Genender, Interim CEO of Serta Simmons Bedding. “Our new product lineups from Serta and Beautyrest have stunning aesthetics and are better differentiated than ever, with easy to navigate features, benefits and pricing, all designed to make it simple for retailers to showcase and sell our powerful brands. We are looking forward to their introduction at Winter Las Vegas Market as we plan for their launch this year.”

In developing the new Serta and Beautyrest collections, the Serta Simmons Bedding team was careful to protect and highlight the benefits of each brand, while creating “product platforms” that let each brand stand on their own with unique selling stories.

Serta – Zoned Comfort that Always Has Your Back

Every mattress in the new Serta lineup will feature zoned comfort to support the sleeper’s body the way it was meant to be supported. The lineup consists of six mattress collections that each have unique value propositions and, within each, offer ever-increasing features and benefits that allow the customer to zone in on their perfect comfort at any price point. The collections include:

  • Serta Classic®: Affordable, entry level pricing that is classically comfortable with features such as breathable fabric, gel memory foam and three zones of innersprings
  • Serta Perfect Sleeper®: Perfectly zoned comfort with CoolFeelTM fabric, Cool Twist® memory foam, and three ZoneActive® support designs
  • Serta Perfect Sleeper® Hybrid: Perfectly conforming with CoolFeel fabric, PerfectConform Memory Foam, and a five ZoneActive hybrid design
  • Serta Perfect Sleeper ProTM Hybrid: Perfectly responsive with CoolFeel Pro System, natural True ResponseTM Latex Foam, and a premium hybrid five ZoneActive hybrid design consisting of coils and zoned latex
  • Serta iComfort®: Conforming comfort with CoolFeel fabric, PerfectConformTM memory foam and an all-foam five ZoneResponseTM design
  • Serta iComfortProTM: Responsive comfort with CoolFeel Pro System, natural True Response Latex Foam, and premium all-foam five ZoneResponse design

In addition, Serta is adding an all-new Serta Motion Renew™ Adjustable Base to its lineup of adjustable bases, which features key step-up benefits including dual massage, sound machine, underbed lighting, anti-snore and memory presets.

Beautyrest – People at Their Best Get Their Beautyrest

Beautyrest is focused on providing a sleep environment created with individualized support and motion isolation to deliver individualized sleep, designed for you.

Beautyrest Black® is the flagship line of Beautyrest and a leading brand in the luxury innerspring category. First introduced in 2006, the latest evolution of the product lineup is being brought to the market this year with four levels, branded Beautyrest Black Series One through Four. All series feature the brand’s unique triple-stranded Pocketed Coil® technology for individualized support and motion separation, micro-diamond memory foam for temperature management, high-density foams, luxurious fashion-inspired aesthetics, quilted borders and eight handles.

Each level within the Beautyrest Black portfolio provides the customer with step ups in features without losing any of the innovations of the previous series, including the following highlights:

  • Beautyrest Black Series One: Triple-stranded Pocketed Coil technology combined with Beautyrest gel memory foam and high-density memory foams, and Sleep ClimateTM technology
  • Beautyrest Black Series Two: Additional layer of quilted memory foam and Micro DiamondTM memory foam
  • Beautyrest Black Series Three: Adds Self Response™ latex
  • Beautyrest Black Series Four: Upgrades to increased nano coil density

In addition, the Beauty Sleep® brand will be re-introduced this year and unveiled at Las Vegas Market. Positioned separate from, but adjacent to Beautyrest, Beauty Sleep will deliver quality, affordable products with consistent support and long-lasting comfort. Each of the eight models feature original Pocketed Coil technology, available in both quilted and hybrid constructions.

About Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit