Spring Air’s Nature’s Choice gives consumers a more affordable mattress with a latex feel. For…
Spring Air International has earned the Women’s Choice Award for its Grand Hybrid Mattress collection. The three mattresses in the collection — the silver and gold mattresses with encased coils and the platinum with an all-foam core — are one of the brand’s most popular because of its stylish modern design, cooling benefits and superior comfort, company officials said.
“We’re very pleased that Grand Hybrid has been named a Women’s Choice Award collection,” said Nick Bates, president of the Woburn, Massachusetts-based company. “Historically, women in a household have been the decision-makers when it comes to mattresses and other home furnishings.
“This certification from a trusted third-party supports our best-selling collection with even more credibility for our brand for shoppers seeking a quality product and is also a tool that helps RSAs close more sales.”
The mission of the Women’s Choice Award is to give women a collective voice so that they can help each other identify brands, products and services that deserve their loyalty and referrals. They are a trusted source for women who are searching for the most recommended hospitals, businesses, brands and services, according to a news release.
The award serves as a third-party authentication signaling that nine out of 10 women recommend a certain product. Along with featuring a Women’s Choice Award tag on Grand Hybrid mattresses, Spring Air is now listed on its website in the “consumer products and services” section.
Mattresses in the five-bed collection feature modern waterfall cover designs, cooling benefits and 800-plus coil count units with tri-zone support. Hypersoft Visco foam blends with Serene foam for superior comfort with a luxurious feel, according to a news release. Suggested retails range from $999 to $2,199.