Symbol expands specialty sleep with Classic Comfort Collection and strategic marketing of Sleep Fresh 

0
376

News release written by Symbol and published, unedited, by Sleep Savvy.

Richmond, Va.  (Jan. 15, 2018) — At this winter market, Symbol will emphasize the growth of its Sleep Fresh system and offer retailer partners broader selection and strategic marketing support to drive traffic in 2018. 

Initially launched in August 2016, the Sleep Fresh Climate Zone Sleep System is a unique collection of mattresses designed to address the number one disruptor of sleep for most consumers: temperature. Using the same climate zone technology applied in climate control car seats, the Sleep Fresh system is the only one of its kind in the sleep industry that provides active air circulation through the mattress and temperature regulation with warm or cool air for each sleeper, according to company officials. 

The Sleep Fresh system offers easy operation with a wireless remote or mobile app. The consumer can select warm or cool air to be moved through the mattress continuously throughout the night. Powered by Gentherm, an established and respected brand in the automotive industry, the eco-friendly Climate Zone Technology used in Sleep Fresh is relatable, proven and effective for temperature management.  

“We are in a distinct period of expansion and brand growth for Sleep Fresh,” said Nicole Slinger, Vice President of Specialty Sleep Products at Symbol, which has exclusive U.S. distribution rights for Gentherm Climate Zone technology. “Our introductions in Vegas will meet the demand for new price points so that we can bring more consumers this unique sleep solution. For strategic retailer partners, we are offering the advantages of exclusivity and marketing support.” 

The new Sleep Fresh line will include six distinct models in 2018 – two are comprised of encased coils with layers of specialized foam, two new hybrids, and two multi-layered specialty foam models, capturing new feels and price points. 

Sleep Fresh is dedicated to helping retailers be successful with a customized partnership that includes training based on the retailer’s sales process as well as comprehensive marketing support and in store P.O.P. tools. 

“We have been very successful with Sleep Fresh regional television and radio commercials that are driving traffic and growing brand awareness, and we plan to broaden this campaign in the coming year,” said Mike McQuiston, President of Symbol. “Since our launch in summer 2016, we have fine-tuned our program to fit retailers and their specific business in terms of RSA training, top of bed customization, technology support and comprehensive P.O.P. options.” 

Affordable luxury 

Broadening its selection and meeting a new demand for affordable luxury, Symbol will launch the Classic Comfort collection with competitive profiles and a range of feels. At $299 retail, the open coil unit features Symbol’s Spectrum coil and is offered in a pillow top; the $399 model is foam encased; the $499 is a gel-infused foam mattress featuring Leggett & Platt Quantum coils and can be used with an adjustable base.   

“The direct to consumer business has proven there is a demand for affordable luxury at entry level price points and the Classic Comfort line meets that need for our retailers. We are excited to offer them full margins and features and benefits not normally associated with these price points” said McQuiston. 

The Symbol showroom is located at the World Market Center, C-1529. 

About Symbol 

The company is a Top 12 U.S. bedding producer dedicated to providing quality, comfort and value to its retail customers.    

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here