NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
CULLMAN, Alabama— Leading top-of-bed manufacturer, DreamFit, is focusing on the rising interest in health- and eco-conscious sleep experiences with DreamHealth, its latest top-of-bed-collection debuting at the Winter Las Vegas Market in Space C1544.
Encompassing two new sheet sets, “The DreamHealth collection is woven with well-being in mind,” said Rachel Gomez, director of marketing at DreamFit. One set is crafted with 100-percent organic cotton, and the other is a knit combining rayon from bamboo, polyester, and elastane for a unique blend of sustainability and irresistible comfort. “Both of the new sheet sets are designed to provide a luxurious and natural sleep experience without the use of synthetic and harmful chemicals,” she said.
Crafted using Global Organic Textile Standard (GOTS) certified organic cotton, the highest standard for organic textiles, the 100-percent organic cotton sheets are breathable, suitable for all seasons, and defined by a gentle drape and subtle sheen. “The buttery softness of these organic sheets is born from using the finest long-staple cotton threads available combined with the exceptional texture of our uniquely crafted weave, and the softness only deepens with each wash,” said Chris Taheny, DreamFit senior vice president of sales.
The second new sheet set offers the moisture-managing qualities and anti-microbial properties of bamboo viscose combined with elastane for a silky-smooth feel with a touch of stretch for added comfort.
“The Bamboo Knit sheet sets offer a tactile experience that blends flexibility, softness and stretch for sheets that move with you and feel as good as they look,” Taheny said. “Like all of our DreamFit sheets, the new DreamHealth sheet sets feature our patented, no-slip 1.5” corner bands which are enhanced with silicone to provide the most secure fit on a bed, even when using adjustable bases. Additionally, both sets feature our FirstFit™ corner bands which are color coded to identify the head and foot of the fitted sheet. And the fitted sheets in both sets accommodate the deepest mattresses produced today—a continuation of our ultra-compatible promise.”
Each DreamHealth sheet set includes one flat and one fitted sheet and two pillowcases and are available in a selection of five classic colors—white, gray, ivory, sage, and blue—and multiple sizes, including split king and flex head options. (Twin and Twin XL sizes include one pillowcase). The 100 percent Organic Cotton set is set to retail for $199.97 in queen, and the Bamboo Stretch Knit is set to retail for $249.97.
“The new DreamHealth additions expand DreamFit’s sheet offerings to just under 10 different sheet sets available for our customers to select from, enabling them to provide the customer what she wants and needs. When selection is limited, opportunities are missed,” Taheny said. “We are investing heavily in innovation and bringing out new product in all the sizes retailers and their customers could possibly require and we’re doing it because we see a real need in the home furnishings industry. For too long, bedding and furniture retailers have largely surrendered the sheet category to the big boxes, but we all know how much the retail landscape has changed. Consumers who decide to invest in quality mattress systems need expertly crafted sheets that provide immediate and everlasting comfort that won’t pop off during the night. This presents a real opportunity for dealers to provide them with that solution, helping to solidify the dealers’ position as their community’s sleep expert.”
Sold in thousands of locations nationwide, DreamFit’s products offer an ultra-comprehensive bedding program solution for the top-of-bed-product challenges inherent in today’s popular adjustable sleep systems. Founded as a contract manufacturer by Jerry Wootten in 1987, DreamFit® is a division of HomTex Inc., a leader in the global textiles industry. For more information, please visit www.dreamfit.com.
