Join Managing Editor, Waynette Goodson, as she wraps up day 1 with Kingsdown, Bedding Industries…
NEWS RELEASE | WINTER 2024 LAS VEGAS MARKET
IRVING, TEXAS – Corsicana Mattress Company is officially launching several brand-new models under their reimagined SleepFresh and Nightsbridge brands while also upgrading and expanding top-performing collections. Additionally, they’re introducing two exclusive brick-and-mortar-only models from WinkBeds, an industry-leading ecommerce brand that’s been creating raving fans for more than 8 years with thousands of five-star reviews.
WinkBeds has partnered with Corsicana on two mattresses designed only for brick-and-mortar retail, delivering premium comfort and support at target retails of $2,299 and $2,499. Featuring high-quality materials like copper-infused latex and gel foam, this exclusive partnership will also leverage WinkBeds’ branding expertise with dedicated landing pages to empower retailers and convert customers at retail.
The new SleepFresh 7-bed collection blends refreshing foams & copper-infused latex with zoned support for serene sleep in both smooth and quilted formats. The new Nightsbridge 6-bed collection indulges with coil-on-coil luxury support & temperature control. Both collections, with target retails ranging from $1299 to $1999, boast attention-grabbing vibrant covers.
Corsicana also revamped some of their bestsellers in 2024 within the $799 to $1299 retail range. These Symbol & American Bedding models all have zoned coils, temperature management, expanded comfort choices, and exciting new looks, while keeping popular feels.
“We expect record attendance and our strongest showing ever thanks to partner expansions, stunning new products, and our exclusive WinkBeds collaboration.” Said Mike Juoni, SVP of Commercial Operations for Corsicana. “We’re putting retailers in a prime position to win big in 2024, backed by Corsicana’s legacy of quality, service, and retailer margins.”
All new and refreshed models, WinkBeds, and the existing line-up can be seen in Corsicana’s showroom in B-1280 between Sunday, January 28th and Thursday, February 1st.
About Corsicana Mattress Company
For over 50 years, Corsicana has empowered retailers across the U.S. with a simple formula: exceptional value, top-quality mattresses, and service that never sleeps. With seven strategically located factories across the country, Corsicana provides a diverse range of flat and roll-pack mattresses crafted with the finest materials. Corsicana’s mission is to be a one-stop shop for a comprehensive offering of high-quality affordable mattresses, delivered with industry-leading service, to enhance retailers’ profitability and create enduring partnerships.