Shifman’s Commitment to Retailers on Display in Las Vegas With Fine-tuned Pure Comfort Collection


Luxury mattress maker re-introduces natural latex luxury line incorporating valuable feedback from retail partner community.


Shifman’s new Pure Comfort Collection offers more distinct comfort levels, and updated fabric to a stretch woven after input from retailers.

NEWARK, N.J. (July 21, 2023) – Shifman Mattresses is unflinching in its commitment to retail partners, says the company, and demonstrates that with the reintroduction of its natural latex Pure Comfort Collection in Las Vegas, July 30-August 2.

The luxury mattress maker received valuable feedback and suggestions from retail partners when the line was previewed during the Las Vegas Market in January. For this summer release in showroom C-1554, Shifman’s new Pure Comfort Collection offers more distinct comfort levels, and updated fabric to a stretch woven.

“As a family-owned business for 130 years, we recognize that success comes from keeping open the lines of communication and exchange of ideas with our retail partners,” said Bill Hammer, president. “True partnership comes from trust and collaboration, even if it means we have to make changes to a line and re-introduce it, to ensure the success of a program.”

Shifman’s Pure Comfort Collection is its natural latex line of luxury mattresses and features all-natural materials including layers of natural latex and New Zealand wool, plus Shifman’s signature double-sided construction, hand-tufted with Shifman’s exclusive Sanotuft® technique for a unique feel. Each mattress has a 7-inch pure natural latex core, among the highest quantity of latex available in the industry. The beds are adjustable base friendly.

Also featured at this summer market is Shifman’s American Heritage Collection, a line that truly captures its tradition of excellence. Dressed in a contemporary cover of luxurious Belgian damask, American Heritage offers a higher-end look and feel while maintaining its accessible luxury price point. The line includes 10 quilted or hand-tufted models of two-sided construction, natural cotton comfort layers and individually wrapped coil system, and all models are compatible with adjustable bases.

The merchandising story is completed with Shifman’s luxury pillow collection, which offers retailers a premium quality sleep essentials product to help customers create their own sleep oasis. As thoughtfully designed and crafted as its exceptional mattresses, Shifman’s pillow program includes three distinct comfort levels with all natural materials and Standard 100 by OEKO-TEX® certification.

Shifman will continue the celebration of its 130th anniversary with refreshments beginning at 4 p.m., July 30 and 31.

About Shifman Mattress Company

Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 130 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit